Digital Marketing Strategist

17 hours ago


Ikeja, Lagos, Nigeria Betfigo Full time

At Betfigo, we're seeking a visionary Digital Marketing Strategist to spearhead our social media presence and engagement initiatives in the lotto industry.

The ideal candidate will be responsible for crafting, implementing, and optimizing content across various social media platforms to boost brand awareness, engagement, and customer acquisition.

Key Responsibilities:

  • Develop and execute a comprehensive social media strategy tailored to the gaming industry
  • Create, schedule, and manage high-quality content (graphics, videos, and copy) for social media platforms
  • Monitor trends, industry updates, and audience insights to optimize engagement and drive organic growth
  • Develop and manage paid social media campaigns to drive conversions and player acquisition
  • Engage with followers, respond to inquiries, and manage online community interactions to enhance customer relationships
  • Analyze key performance metrics (reach, engagement, conversions, etc.) and generate reports with data-driven recommendations
  • Collaborate with the design, marketing, and product teams to align social media strategies with overall business objectives
  • Identify and partner with influencers and brand ambassadors to promote gaming campaigns
  • Ensure social media compliance with regulatory guidelines in the lotto industry

Requirements:

  • 2+ years of experience in digital marketing, preferably in the gaming, betting, or entertainment industry
  • Strong understanding of social media algorithms, analytics tools, and advertising strategies
  • Proficiency in content creation tools like Canva, Photoshop, or video editing software
  • Experience in running paid social media campaigns (Meta Ads, Twitter Ads, etc.)
  • Strong writing and communication skills for engaging and persuasive content
  • Ability to analyze data, generate reports, and optimize social media performance
  • A passion for the gaming and lotto industry is a plus


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