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E-commerce Growth Expert
7 days ago
Role Overview:
This E-commerce Growth Expert role is crucial for driving online engagement, lead generation, and e-commerce growth at IBIC Holdings. The successful candidate will have a proven track record in digital marketing, social media management, and content strategy, as well as strong analytical and creative skills.
Key Responsibilities:
- Develop and execute integrated digital marketing campaigns across social media, SEO, SEM, paid ads, and email marketing.
- Oversee and optimize website content, ensuring an engaging user experience and improved sales conversions.
- Drive targeted traffic and design conversion funnels to turn visitors into customers.
- Create and manage content across multiple channels, including TikTok, LinkedIn, Instagram, Facebook, and Twitter, ensuring brand consistency and audience engagement.
- Implement both on-page and off-page SEO strategies while managing SEM campaigns (Google Ads, Bing Ads) for maximum ROI.
- Develop and optimize pay-per-click (PPC) campaigns across Google Ads, Facebook Ads, and Instagram Ads.
- Monitor KPIs, analyze digital performance, and provide data-driven insights and recommendations.
- Work closely with sales teams, align marketing efforts with business goals, and manage the company's digital reputation.
Requirements:
- Proven experience in digital marketing, social media management, and content strategy.
- Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and SEO tools.
- Strong understanding of lead generation strategies and conversion optimization.
- Excellent communication and creative skills, with experience in content creation.
- Ability to analyze data, track performance metrics, and optimize campaigns.