Digital Marketing Strategist

Prob Digital PVT LTD is seeking a highly skilled Marketing Manager to lead our marketing initiatives and drive growth, enhance brand equity, and optimize customer engagement. The ideal candidate will have a strong understanding of digital marketing channels, excellent written and verbal communication skills, and proficiency in marketing software and tools.

• Strategy Development:
  • Develop and implement comprehensive marketing strategies and campaigns that align with business goals and enhance brand positioning.
  • Conduct market research and competitive analysis to identify opportunities, target audiences, and industry trends.
  • Define and monitor key performance indicators (KPIs) for marketing initiatives to ensure they are measurable, actionable, and aligned with the company's objectives.
• Campaign Management:
  • Plan, coordinate, and execute multi-channel marketing campaigns including digital, social media, email, content marketing, events, and traditional media.
  • Oversee the creation of campaign content, ensuring it is engaging, accurate, and on-brand.
  • Monitor campaign performance, optimize for ROI, and make adjustments to tactics as needed to achieve desired results.
• Brand Management:
  • Strengthen the company's brand image through consistent messaging, visual identity, and voice across all marketing materials and customer touchpoints.
  • Maintain brand guidelines and ensure compliance across all communications and partnerships.
  • Identify opportunities for brand partnerships, sponsorships, and influencer collaborations to amplify brand reach.
• Digital Marketing & Content Creation:
  • Lead digital marketing initiatives, including SEO/SEM, pay-per-click (PPC) advertising, social media marketing, and website optimization.
  • Collaborate with content creators to produce engaging, relevant content for blog posts, social media, newsletters, and other channels.
  • Analyze digital performance metrics to understand the customer journey, identify drop-off points, and improve conversion rates.
• Budget Management:
  • Develop and manage the marketing budget, ensuring that funds are allocated efficiently and effectively.
  • Monitor spend against the budget and analyze ROI on marketing initiatives.
  • Provide regular updates and reports on budget performance to senior management.
• Customer Relationship Management (CRM):
  • Utilize CRM tools to segment customer data, design targeted campaigns, and enhance customer engagement.
  • Develop loyalty programs, retention strategies, and customer journey mapping to build long-term customer relationships.
  • Analyze customer feedback and use insights to improve marketing strategies and the overall customer experience.
• Team Leadership and Collaboration:
  • Lead and mentor a team of marketing professionals, providing direction, coaching, and support for professional growth.
  • Foster a collaborative environment by working closely with product, sales, and customer service teams to ensure alignment and synergy in all customer-facing activities.
  • Drive cross-departmental collaboration to maximize the effectiveness of integrated marketing efforts.
• Performance Analysis and Reporting:
  • Track and analyze marketing performance metrics, such as engagement rates, conversion rates, and customer acquisition costs, to assess the effectiveness of marketing activities.
  • Prepare and present monthly/quarterly reports, insights, and recommendations to senior management.
  • Use analytics tools (e.g., Google Analytics, CRM software, and social media insights) to gather data, identify trends, and make data-driven decisions.