Strategic IT Services Marketing Director
6 days ago
Job Summary:
We are seeking a highly skilled and experienced Strategic IT Services Marketing Director to join our team at ITC WORLDWIDE in Abuja, CBD, FCT, NG. The successful candidate will be responsible for defining and executing on the marketing and lead generation strategy for our core service lines, including Finance Transformation & Outsourcing, IT Managed Services, and Robotic Process Automation.
Main Responsibilities:
- Develop and implement comprehensive marketing strategies to generate qualified sales leads in the United States & EU, targeting CFOs, CIOs, and high-level executives in Finance and IT.
- Lead a team of marketing professionals, managing direct reports and external agencies to ensure effective execution of digital marketing campaigns.
- Create and manage content calendars, coordinating with stakeholders to prioritize SEO opportunities and maximize results from content programs.
- Manage content copywriters, reviewing and approving their work to ensure high-quality output.
- Serve as the link between marketing and inside sales/sales teams, ensuring proper alignment of lead flow and quality through the sales lifecycle.
- Work closely with the commercial and executive teams to understand company positioning and go-to-market strategy, informing marketing tactics to achieve expected lead generation and sales goals.
Requirements:
- Master's degree in Marketing, business administration, or a related field.
- Fully bilingual in English and Spanish/French/Arabic/Cantonese/German.
- At least 5 years of experience in B2B digital marketing for similar services companies targeting high-level executives in Finance and IT.
- Strong analytical skills and data-driven thinking.
- Demonstrable experience leading and successfully managing digital marketing in B2B services companies.
- Highly creative with experience identifying target audiences and devising engaging content and digital campaigns.
- Up-to-date knowledge of the latest trends and best practices in digital marketing and Account-Based Marketing (ABM).
About Us:
ITC WORLDWIDE is a dynamic and innovative company seeking a talented and motivated individual to join our team. We offer a competitive salary and benefits package, along with opportunities for growth and professional development.
Salary:
The estimated salary for this position is ₦18,000,000 per annum, depending on experience and qualifications.
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