Social Media Marketing Manager

3 days ago

Lagos, Lagos, Nigeria TAG Full time ₦30,000 - ₦60,000 per year

About TAG

TAG (The Afro Hair Goddess Network) is a global sisterhood built on the pillars of
confidence, connection, and community
. We create meaningful spaces both online and offline that celebrate the modern woman's essence through fashion, lifestyle, storytelling, and empowerment.

Our mission is simple yet powerful: to help women everywhere feel more confident and connected, one conversation, one campaign, and one community at a time.

About the Role

We're looking for a Social Media Marketing Manager, a creative powerhouse and digital storyteller who's as strategic as they are soulful.

You'll lead TAG's social media strategy and community presence across digital platforms, bringing our message of confidence, sisterhood, and empowerment to life through innovative campaigns, storytelling, and content that resonates deeply with Gen Z and millennial women.

This is a hybrid, Lagos-based role for someone who thrives in creative independence, loves women-focused storytelling, and understands how to make purpose-led brands
pop
online.

Key Responsibilities

  • Develop and execute holistic social media and content marketing strategies for TAG.
  • Oversee day-to-day management of TAG's social platforms (Instagram, YouTube, TikTok, LinkedIn).
  • Create and curate original content visuals, videos, reels, blog posts, and campaigns that reflect TAG's voice and aesthetic.
  • Collaborate with the TAG Podcast team to drive engagement, promotion, and brand visibility.
  • Manage community engagement and digital activations that foster sisterhood and confidence.
  • Design and present marketing decks, brand proposals, and digital reports.
  • Track analytics, audience insights, and trends to refine strategy and optimize results.
  • Contribute to event design and creative direction for TAG's in-person activations.
  • Work cross-functionally with a global team of creatives and contributors.

Who You Are

  • A confident, creative professional with 3–5 years' experience in Social Media Management, Marketing, or Content Strategy.
  • Deeply passionate about women's empowerment, fashion, lifestyle, and wellness.
  • Skilled in graphic design, copywriting, and video editing (comfortable using Canva, CapCut, or Adobe tools).
  • Strong communicator with impeccable attention to detail and time management.
  • Independent thinker who can take initiative with minimal supervision.
  • Ideally comfortable on camera and confident representing the TAG brand voice.
  • Based in Lagos (Island preferred) and available for hybrid collaboration.
  • Bonus: Experience in Social Media Optimization (SMO) and community analytics.

Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.
  • Strong writing and visual storytelling skills.
  • Proven ability to build and grow digital communities.
  • Portfolio or samples of previous campaigns, content bank, and previous projects are highly encouraged.

Why Join TAG

At TAG, you're not just managing social media, you're shaping a movement.

You'll join a diverse global team that celebrates creativity, confidence, and connection. We believe in empowering women to show up boldly in every space—and that includes our team.

If you're a purpose-driven digital storyteller ready to grow with a visionary women's brand, this role is your sign.

To Apply:

Send your résumé, portfolio, and a brief cover letter on why women's empowerment and important to you and why you'd like to join us to with the subject line:
Social Media Marketing Manager, TAG Network.

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