Brand Lead

4 days ago

Lagos, Lagos, Nigeria Pulse Nigeria Full time ₦3,000,000 - ₦6,000,000 per year

Brand Lead at Pulse NigeriaPulse NigeriaMarketing & CommunicationsLagos Full TimeAdvertising, Media & Communications ConfidentialMinimum Qualification :Experience Level : Entry levelExperience Length : 2 yearsJob Description/RequirementsNever Miss a Job Update Again.We have started building our professional LinkedIn page.Company:Location: NigeriaState:Job type: Full-TimeJob category:Pulse is Africa's leading innovative media company, informing and engaging Africa's young audience – and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.We Are Recruiting To Fill The Position BelowJob Title: Brand LeadLocation: Maryland – Ikeja, LagosEmployment Type: Full-timeReporting To: Director of MarketingKey Interactions: Marketing Team, Account Manager, Strategy team, Copywriters & Paid media teamThe RoleWe are seeking a dynamic and experienced Brand Lead to drive the strategic vision and execution of our brand initiatives.The ideal candidate will possess a deep understanding of the betting industry, with a proven track record of translating brand efforts into measurable business success.Key ResponsibilitiesDevelop and implement brand strategies that align with business objectives, demonstrating familiarity with betting mechanics, product lifecycles (pre-match, in-play), and core user behavior.Build strong relationships and operational alignment with the team, leveraging a comprehensive understanding of the competitive market and cultural nuances in the betting industry.Communicate high-level strategy effectively, translating project efforts into strategic business metrics that significantly impact the brand.Continuously analyze client's performance data, identifying opportunities and gaps to provide recommendations that drive upsell opportunities.Ensure a strong understanding of how services (SEO, content, campaigns) directly contribute to commercial goals such as deposits, sign-ups and customer retention, with every initiative having a clear path to revenue growth.Define and track key performance indicators (KPIs) beyond vanity metrics, focusing on Revenue Per User (RPU), Cost Per Acquisition (CPA) and campaign-attributed profit.Exhibit excellent project management skills, ensuring content, campaigns and reporting are clear, consistent, and delivered on time, fostering client trust and confidence.Qualifications2 – 3 years of direct management.Must be familiar with local Nigerian betting mechanics, user journeys and global compliance standards.Proven success using digital marketing to increase high-value metrics (e.g., "Increased deposits by 25%," or "Reduced CPA by 18%," or "Drove a $X new service upsell").Experience leading a team composed of different specializations (e.g., an SEO specialist, a copywriter, art directors, social media managers, a strategist and a media buyer) toward a unified, commercial goal.Experience in formal project management practices, ensuring client deliverables are consistently clear, on time and building confidence (validated by PMP or PRINCE2 is a plus).What We OfferCompetitive salary based on experienceHybrid work modeHealth Insurance CoverGroup Life Insurance coverContributory Pension SchemeData and airtime monthly allowance.Application Closing Date4th November, 2025.Don't Keep Kindly Share:

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