Visual Designer

The Visual Designer is responsible for creating visually engaging, brand-consistent, and user-centered designs across multiple platforms , including digital, social media, web, print, and motion. This role requires a balance of creative innovation and technical precision, ensuring that every visual output enhances the brand's storytelling and communicates messages effectively.

The ideal candidate combines creativity, strategic thinking, and design excellence, with the ability to transform abstract concepts and marketing objectives into striking visual experiences.

Key Responsibilities
1. Brand Design & Identity

• Develop and maintain consistent brand aesthetics across all visual assets.
• Create and refine design elements such as logos, icons, typography, color palettes, and graphic styles.
• Ensure brand guidelines are properly implemented across all platforms and materials.
• Contribute to the evolution and modernization of the brand's visual identity.

2. Digital & Print Design

• Design visually compelling layouts for social media, websites, email newsletters, digital campaigns, and motion graphics.
• Produce high-quality marketing and promotional materials such as flyers, posters, pitch decks, and digital ads.
• Collaborate with copywriters and marketing teams to develop cohesive campaign visuals.
• Adapt designs across multiple formats and screen sizes while maintaining quality and clarity.

3. Motion & Multimedia Design

• Develop simple animations, transitions, and motion graphics for videos, social media, and advertisements.
• Support video editors and the production team with lower-thirds, graphic overlays, and visual effects.
• Maintain visual consistency across still and motion assets.

4. Collaboration & Cross-Functional Support

• Work closely with the Art Director, Creative Director, and Content team to ensure visual cohesion across campaigns.
• Partner with Marketing, Product, and Social Media teams to deliver visually compelling assets on tight deadlines.
• Participate in brainstorming sessions and contribute fresh, creative ideas to campaigns and content projects.
• Ensure all design outputs meet brand, creative, and strategic goals.

5. Quality Control & File Management

• Maintain organized design files, templates, and asset libraries for internal use.
• Ensure all visual materials meet technical specifications for print, web, and motion.
• Review designs for errors before publishing or printing.

Qualifications & Experience

• Bachelor's degree
  in Graphic Design, Visual Communication, Fine Arts, or a related field.
• 4–5 years
  of experience in visual design, preferably within a media, digital, or creative agency environment.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, XD) and familiarity with Figma or Canva.
• Solid understanding of layout design, typography, color theory, and visual hierarchy.
• Experience designing for both digital and print media.
• Knowledge of basic animation and motion graphics is an added advantage.
• A strong portfolio showcasing creative versatility and attention to detail.

Key Competencies

• Creative thinking and problem-solving skills
• Strong visual storytelling and aesthetic judgment
• Excellent attention to detail and accuracy
• Ability to work under pressure and manage multiple projects simultaneously
• Effective collaboration and communication skills
• Adaptability to feedback and brand direction
• Awareness of design trends, emerging technologies, and industry best practices

Performance Indicators

• Quality, originality, and effectiveness of design output
• Timeliness in delivering creative assets
• Consistency in maintaining brand standards
• Stakeholder satisfaction and creative alignment
• Contribution to brand visibility and audience engagement