Product Manager

Area of Responsibility:

Promotional Strategy & Inputs

1. Understanding and contribution to annual therapy / brand plan for Nigeria market.

2. Preparation of Promotional Input Utilization Plan, Visit-wise plan along with detailing stories (on a quarterly basis).

3. Report on implementation status (plan vs actual) on a monthly basis

4. Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status)

5. Ensure dispatch of inputs as the plan & timely execution of strategies by field force

6. Follow – up on activities, gifts & other key high investment planned for the Quarter

7. Coordinate with printers for quotations to print below inputs locally as and when required. 2-3 quotations needed and to be cleared by finance and approved by Country Head and has to be as per budget

a) Literatures

b) Reference folders

c) Visual Aids

d) New Product launch inputs

e) Gifts - coordinate with suppliers for procurement at country level if required quotations needed and to be cleared by finance and approved by country Head and has to be as per budget)

f) Organize local DGMs, CME, RTDs, etc as per annual calendar

g) Stall fabricators - coordinate with local stall fabricators for conferences

h) Advertisement material for various journals

Analysis:

1. Market data – IMS, Close up, Tertiary

2. Sales analysis – Territory, Brand, Competitors & feedback to be presented to team & HO on a monthly basis

3. Competitor activity – feedback to be sent to H.O. every 6 months

4. Expenditure monitoring and control with respect to budgets planned for the year for promotional activities on a quarterly basis

5. Profitability management

6. Identification of future products of interest in segments of interest every 6 months

7. Market research for ensuring successful new product launches

8. Benchmarking our Company vs key competitors

Conducting Cycle meetings (3 times in the year)

Preparation for cycle meetings:

1. Agenda

2. Strategy Slides

3. Strategy guide with detailing story to be sent every 6 months

4. Detailing contest

5. Quiz

6. Input feedback / rating by PSRs

7. Minutes of the meeting sent to H.O within 7 working days of the completion of the meeting

Conferences

1. Yearly Conference calendar segment – wise: National / Regional / International

2. Participation & activity plan

3. Coordination with H.O for inputs

4. Follow up plan post conference participation

5. Report on participation post conference within 7 days

Field work:
Minimum 7 days in a month

a) With opinion leaders

• understanding market needs, gaps

• follow up on special strategies

• New product feedback

• develop speakers for our DGMs

b) With our field force

• Impact of marketing strategy

• Strategy implementation & gaps

• Contribution from SAS doctors

• Understand competitor

c) Territory objective

• Identify key territories for special FW

Field work to be planned 1 week before starting the month, field visit feedback/report to be shared with Country head on 5th of every month

Customer Connect:

• Develop 5 KOLs per key segment

• List of planned KOLs to be sent to country manager

• Develop relationships with key societies/associations

Training of field force:

1. Arrange for training of new PSRs on Products

2. Refresher programs

Summary of Reports

1. Report on implementation status (plan vs actual) on a monthly basis

2. Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status). Stock status to be sent on quarterly basis

3. Sales analysis – Territory, Brand, Competitors & feedback to be presented to team on a monthly basis

4. Report on participation post conference within 5 days

5. Fieldwork report to be sent to country head on 5th of every month

Qualification: MBA in marketing

Experience: 4-6 years in marketing