Sales & Operations Lead

5 days ago

Abuja, FCT, Nigeria Wade Foods Full time ₦600,000 - ₦1,200,000 per year

Sales & Operations Manager – Abuja

Location: Abuja

Reports To: Category Manager | Oil Products

Role Overview:

The Sales & Operations Manager is a strategic role responsible for aligning sales targets with operational capabilities. This position focuses on managing the entire "farm to shelf" value chain, from distribution to branding and customer relations, to ensure revenue targets and brand promises are met. Responsibilities include managing regional sales, distribution operations, and demand planning for Wade Foods' products.

Key Responsibilities:

  • Build and manage a retail/wholesale customer network (urban families, HORECA, distributors).
  • Oversee the sales and distribution of Wade Foods' products.
  • Manage the team of sales agents.
  • Oversee warehousing, order fulfillment, and last-mile delivery logistics.
  • Collaborate with the Sourcing and Logistics teams to forecast demand, plan sales, ensure product availability and efficient delivery.
  • Implement pricing, promotions, and route-to-market strategies
  • Monitor inventory levels and prevent stockouts or overstock
  • Develop and implement marketing and branding strategies to build a strong brand presence and loyalty in the market.
  • Monitor market trends and competitor activities to inform pricing and sales strategies.
  • Manage the operational budget for sales, distribution, and marketing activities.
  • Ensure compliance with NAFDAC regulations and other quality standards for packaged products.
  • Execute the regional sales strategy to meet and exceed monthly targets, track and report performance across sales KPIs.
  • Support the onboarding of new customers, price communication, and market feedback.
  • Manage a team of Retail Sales Agents, providing training, support, and performance monitoring.
  • Coordinate with the logistics, warehouse and transport teams to ensure timely and accurate delivery of products to retail outlets and wholesalers.
  • Monitor inventory levels and sales data, assist in the execution of demand planning, restocking, and inventory flow; providing regular reports to the Management team.
  • Build and maintain strong relationships with customers, gathering feedback and addressing concerns.
  • Ensure all products are correctly branded, packaged, and displayed according to company standards.
  • Act as a brand ambassador, implement merchandising and customer feedback collection processes.

Requirements:

  • Bachelor's degree in Business, Marketing, or Logistics
  • 5–7 years in FMCG sales and supply chain roles
  • Strong data-driven decision-making and customer engagement skills

Experience in Northern Nigerian markets is a plus

Job Types: Full-time, Permanent

Pay: From ₦120,000.00 per month

Application Question(s):

  • Describe your sales experience in FMCG, Food Products in Northern Nigeria

Language:

  • Hausa (Preferred)

Location:

  • Abuja (Preferred)

Willingness to travel:

  • 50% (Preferred)

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