Social Media Manager

Social Media Manager (Hybrid) - Dealmakers Bureau De Change

Location:
 Lagos, Nigeria (Hybrid) | 
Job Type:
 Full-time | 
Level:
 Mid-level

About Dealmakers Bureau De Change

Licensed by the Central Bank of Nigeria since 2018, Dealmakers Bureau De Change is a leading financial services provider specializing in the trading of foreign convertible currencies (US Dollar, UK Pound Sterling, Euro). We offer fast, reliable, and efficient value-added services to individual and business clients, simplifying and expediting foreign currency transactions through extensive resources and partnerships.

The Opportunity

We are seeking an experienced and passionate 
Social Media Manager
 to own and grow our brand presence. This hybrid role requires a sharp focus on content, community, and conversion across key platforms. If you live and breathe LinkedIn, X, Instagram, and TikTok, we want to meet you

Key Responsibilities Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with Dealmakers' brand, growth, and product priorities.
• Build and manage a detailed content calendar for campaigns, product launches, events, and webinars.
• Define and own performance against clear KPIs (reach, engagement, CTR, leads, followers, etc.).

Content & Community

• Create and publish high-quality, engaging content:
• Thought leadership on FX, cross-border payments, and African trade.
• Explainer carousels, infographics, short videos, and relevant memes.
• Customer stories and case studies.
• Manage day-to-day posting and actively handle community engagement (comments, DMs, mentions).
• Grow and nurture a community of founders, CFOs, finance leads, and operators across Africa and the UK.

Brand & Campaigns

• Collaborate with Growth/Marketing to translate campaigns (webinars, product launches, blog posts) into compelling social narratives.
• Partner with designers and video editors to ensure all creative output is on-brand.
• Maintain a consistent brand voice: 
  customer-centric, trustworthy, innovative, and African-focused.

Analytics & Optimization

• Track and analyze performance using native analytics and tools (e.g., LinkedIn Analytics, Meta Business Suite).
• Report weekly and monthly on results, insights, and next steps.
• Run continuous experiments (A/B testing hooks, formats, posting times) to improve engagement and conversion rates.

Qualifications & RequirementsMust-Haves

• 3+ years
   of experience in Social Media Management, Content Marketing, or a similar role (B2B or fintech preferred).
• Proven track record of growing and managing brand social accounts. 
  (LinkedIn expertise is non-negotiable; X/Instagram/TikTok is a strong plus).
• Strong proficiency in 
  Social Media Marketing
   and 
  Social Media Optimization (SMO)
  .
• Excellent 
  copywriting skills
   with the ability to simplify complex financial/FX topics into clear, engaging content.
• Solid understanding of social media analytics, content performance, and data-driven decision making.
• Comfortable using basic design tools (e.g., Canva, Figma).
• Strong communication and collaboration skills for working with multiple teams and senior stakeholders.
• Bachelor's degree in Marketing, Communications, or a related field.

Nice-to-Haves

• Previous experience in fintech, payments, FX, or B2B SaaS.
• Experience with paid social campaigns (LinkedIn Ads, Meta Ads).
• Familiarity with email marketing, blogging, or SEO.
• Experience building a personal or creator brand on social media.

What We Offer

• The chance to build and shape the social media presence of a growing fintech transforming cross-border payments for African businesses.
• Opportunity to work with a high-calibre team across the UK and Africa.
• Competitive compensation package.
• A mission-driven environment with significant room to experiment and see bold ideas come to life.

How to Apply

Please send the following to 

 with the subject line: 
"Social Media Manager"

1. Your CV/LinkedIn profile.
2. Links to social media accounts you currently manage or have managed.
3. 2–3 sample posts (copy + link/visual) that showcase your best work.