Digital Marketing Specialist

3 days ago

Lekki, Lagos, Nigeria Urban Crescent Furniture Ltd Full time ₦1,200,000 - ₦3,000,000 per year

DIGITAL GROWTH STRATEGIST — JOB DESCRIPTION

Work Mode: Hybrid

Hours: 8:00am – 5:00pm

Salary: ₦300, ,000

Location: Abijo, Lekki–Epe Expressway

ROLE SUMMARY

This is a full end-to-end growth role.

You will plan, execute, manage, and optimize all digital growth activities for Urban Crescent's three brands.

You own SEM, SEO, Performance Max, Display, Retargeting, YouTube Ads, Analytics, Landing Pages, and Growth Reporting.

You are the engine behind website traffic, lead generation, and conversion growth.

KEY RESPONSIBILITIES

  1. SEM

Plan and run all Google Search campaigns.

Handle keyword strategy, match types, bidding, CPC control, and Quality Score.

Build and maintain negative keyword lists.

Monitor conversions daily and optimize performance weekly.

  1. SEO

You manage the entire SEO structure:

On-Page SEO

Optimize page titles, metadata, headers, and internal linking.

Ensure all pages meet SEO best practices.

Technical SEO

Monitor site speed, mobile usability, indexing, and crawl health.

Fix basic SEO technical issues or coordinate fixes.

Keyword Strategy

Build keyword maps for all brands.

Drive content direction using keyword insights.

SEO Reporting

Track ranking progress, organic traffic, and conversions.

  1. Performance Max Campaigns

Build and manage PMax campaigns end-to-end.

Optimize audience signals, creative assets, and conversion paths.

Manage budgets and improve ROI.

  1. Display & Retargeting Ads

Set up and manage retargeting for website visitors and social audiences.

Run Display campaigns across all product categories.

Reduce dropped-intent and increase returning traffic.

  1. YouTube Ads

Launch and optimize YouTube Shorts and in-stream campaigns.

Monitor engagement, view-through rates, and conversions.

Work with the content/video team for creatives.

  1. Analytics, Data & Tracking

You own the entire data setup:

Full GA4 and Tag Manager configuration.

Create events, conversions, and tracking tags.

Build dashboards for weekly and monthly reporting.

Present insights and clear action points.

  1. Landing Page Optimization

Review pages weekly for conversion improvements.

Recommend changes to copy, layout, images, and CTAs.

Run A/B tests and monitor results.

  1. Campaign Operations

Maintain campaign calendars.

Prepare briefs for graphics and video assets.

Ensure campaigns launch on time.

Document all campaign learnings and actions.

REQUIREMENTS

3+ years managing SEM, SEO, and paid ads.

Advanced skills in Google Ads (Search, PMax, Display, YouTube).

Strong SEO knowledge: technical, on-page, and keyword strategy.

Proficiency in GA4, Tag Manager, tracking pixels, and dashboards.

Ability to analyze data and recommend clear actions.

Strong communication and documentation skills.

Able to work hybrid (3 days onsite, 2 days remote).

BENEFITS

₦300, ,000 monthly.

Hybrid work structure.

Opportunity to own full digital growth engine across three brands.

.How to Apply

Send your CV and portfolio of previous campaigns to: copy

Subject: Digital Growth Strategist – Urban Crescent Group

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