Area Sales Manager

5 days ago

Lagos, Lagos, Nigeria The Impeccable Skills Company Full time ₦1,500,000 - ₦3,000,000 per year

JOB TITLE: AREA SALES MANAGER

LOCATION; LAGOS

Job Summary

The Area Sales Manager will oversee sales operations within the assigned geographical area, drive product visibility, manage distributors/retailers, and achieve sales targets for all FMCG product categories. The role focuses on territory expansion, channel development, and effective team leadership.

Key Responsibilities

  • Develop and implement sales strategies to achieve monthly and annual targets across all FMCG product lines.
  • Manage and grow distributor and retail networks within the region.
  • Monitor market trends, competitor activities, pricing, and emerging opportunities.
  • Lead, supervise, train, and motivate the sales team to deliver results.
  • Ensure product availability, visibility, and proper merchandising in all outlets.
  • Conduct regular market/field visits across retail, wholesale, key accounts, and modern trade channels.
  • Prepare weekly and monthly sales reports and present performance updates.
  • Drive route-to-market (RTM) efficiency and ensure proper territory coverage.
  • Manage customer relationships and ensure high service satisfaction.
  • Coordinate with supply chain, marketing, and finance teams for smooth operations.

Requirements

  • Bachelor's degree in Business, Marketing, or related discipline.
  • Minimum of 4–6 years experience in FMCG sales or territory management.
  • Strong knowledge of distributor management and retail operations.
  • Excellent negotiation, communication, and leadership skills.
  • Ability to analyze data, create reports, and forecast sales.
  • Must be target-driven with strong field experience.
  • Proficiency in MS Office and sales reporting tools.

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