Product Marketer

4 days ago

Lagos, Lagos, Nigeria Plentytechjobs Full time ₦600,000 - ₦1,200,000 per year

Job Title: Product Marketer

Location: Lagos, Nigeria

Employment Type: Full-time

Experience Level: Mid–Senior Level

About the Role

We are seeking an experienced Product Marketer to join our team. The ideal candidate will have experience in financial technology (fintech), SaaS, or B2B product marketing. You will be responsible for developing go-to-market strategies, positioning the product in a competitive market, and creating messaging that effectively communicates value to business clients.

Key Responsibilities

  • Develop and execute go-to-market strategies for technology products.
  • Conduct market research to identify customer needs, industry trends, and competitor positioning.
  • Translate complex technical and financial product features into clear, customer-focused messaging.
  • Collaborate with product, sales, and design teams to create marketing materials and campaigns that drive adoption.
  • Support product launches and ensure effective cross-functional coordination.
  • Develop sales enablement content such as presentations, case studies, and product collateral.
  • Track and analyze product and marketing performance metrics to improve campaigns.
  • Collect feedback from customers and internal teams to refine product positioning and marketing strategies.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 4–7 years of experience in product marketing, preferably within fintech, SaaS, or B2B technology.
  • Strong understanding of marketing strategy, customer segmentation, and product positioning.
  • Proven ability to plan and execute go-to-market campaigns.
  • Excellent written and verbal communication skills with strong attention to detail.
  • Experience collaborating with cross-functional teams including product, sales, and design.
  • Strong analytical mindset with the ability to interpret data and measure marketing effectiveness.
  • Proficiency with CRM and marketing automation tools such as HubSpot, Salesforce, or similar platforms.

Preferred Qualifications

  • Experience marketing data-driven or compliance-related technology products.
  • Knowledge of data privacy, security, and regulatory standards.
  • Familiarity with analytics tools such as Google Analytics or Power BI.
  • Experience working in agile environments.

Apply Now:

Job Types: Full-time, Permanent

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