Branding, Marketing and Media Manager

5 days ago

Lagos, Lagos, Nigeria Seedworks Limited Full time ₦1,200,000 - ₦3,600,000 per year
Seedworks Limited
Marketing & Communications

Lagos Full Time

Automotive & Aviation NGN 400, ,000

Job Summary

The Branding, Marketing, and Media Manager will lead SGX Mobility's marketing strategy, brand development, and media campaigns to strengthen market presence and customer engagement.

  • Minimum Qualification : Degree
  • Experience Level : Senior level
  • Experience Length : 6 years
Job Description/Requirements

Responsibilities:

Branding:

  • Develop and execute SGX Mobility's brand strategy to ensure alignment with the company's vision and values.
  • Maintain brand consistency across all platforms and marketing materials.
  • Collaborate with design teams to create compelling visual and written content.

Marketing and Communication:

  • Plan and manage multi-channel marketing campaigns to promote products and services.
  • Write press releases, Sales Letters, executive speeches, and corporate newsletters.
  • Conduct market research to identify emerging trends, competitive positioning, and customer preferences.
  • Analyze marketing campaign performance and optimize strategies for better ROI.
  • Oversee the creation of sales collateral, brochures, and other promotional materials.

Media Management:

  • Drive social media and digital marketing efforts, including content creation, posting, and engagement.
  • Build relationships with media outlets and manage public relations activities.
  • Lead partnerships with influencers, industry leaders, and other stakeholders to boost brand visibility.
  • Monitor and respond to media coverage related to SGX Mobility and its offerings.

Team and Stakeholder Collaboration:

  • Work closely with sales, product development, and operations teams to align marketing objectives with business goals.
  • Manage and mentor marketing team members to foster professional growth.
  • Oversee relationships with external vendors, including ad agencies, photographers, and PR firms.

Key Performance Indicators (KPIs):

  • Brand awareness and perception metrics.
  • Marketing campaign reach, engagement, and conversion rates.
  • Social media growth and engagement rates.
  • PR campaign success and media coverage quantity/quality.

Requirements:

  • Bachelor's degree in marketing, communications, business administration, or related fields (a master's degree is a plus).
  • Proven experience (5+ years) in branding, marketing, and media management, preferably in the e-mobility or tech industry.
  • Expertise in digital marketing, social media platforms, and analytics tools.
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills.
  • Ability to think creatively and strategically while managing day-to-day tasks.
  • Familiarity with trends in e-mobility and renewable energy is a bonus.

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