Community Growth Officer

Community Growth Officer

Company Description

We are a business based in Ikeja currently seeking a proactive and detail-oriented Business Development Officer to join our team. This entry-level role is ideal for someone who is passionate about Business Development & Marketing, eager to learn, and ready to grow their skills. You will work closely with the various teams within the business to achieve set goals.

Role Description

We're looking for a strategic yet hands-on officer to own the end-to-end growth engine — from acquisition and activation to retention and referral — powered by authentic, community-led initiatives and performance marketing.

You'll build trusted online and offline communities, run rapid experiments to drive user growth, and turn high-intent traffic into engaged members and paying subscribers, all while keeping cultural sensitivity and inclusivity at the heart of your approach.

Key Responsibilities

• Own the full growth funnel: design, test, and optimize acquisition, activation, retention, and referral loops.

• Build and scale community-led growth: foster authentic engagement through events, partnerships, and ambassador programs.

• Drive performance marketing: manage paid, organic, and referral channels to attract and convert high-quality leads.

• Run growth experiments: A/B test campaigns, content, and user flows to improve conversion and retention.

• Collaborate cross-functionally: partner with Product, Content, and Data teams to align growth with user experience.

• Champion cultural sensitivity: ensure that all outreach, campaigns, and community spaces are inclusive and context-aware.

Job Requirements

• Experience in consumer growth/community marketing, digital marketing, or community strategy (start-up or platform experience preferred).

• Proven success driving user or subscriber growth through multi-channel strategies.

• Deep understanding of community psychology, cultural nuance, and engagement dynamics.

• Analytical mindset — comfortable with metrics, funnels, and data-driven decisions.

• Creative experimentation skills with a bias for action and iteration.

• Strong copy + creative instincts; comfortable briefing designers/creators.

Skills

• Community strategy: Can design community programs that foster trust, belonging, and advocacy - online hubs.

• Community operations: Skilled in using community platforms (Discord, Circle, Slack, Geneva, Reddit, Facebook Groups, etc.)

• Communication: Excellent written and verbal storytelling; able to motivate both internal teams and external members.

• Hands-on execution: Willing to test campaigns, run experiments, and engage directly with users in early stages.

• Event & partnership building: Can create online activations — workshops, meetups, or campaigns — that strengthen loyalty.

• Moderation & member experience: Empathy-driven management of user feedback, moderation, and conflict resolution.

• Storytelling: Knows how to turn members' experiences into compelling narratives that attract others.

• Channel expertise: Paid social (Meta, TikTok, YouTube, LinkedIn), SEO/SEM, content marketing, and referral programs.

• Attribution & analytics: Understands how to measure ROI and track multi-channel attribution.

• Budget ownership: Comfortable managing marketing budgets, optimizing spend across channels.

• Empathetic listener — builds communities through trust, not hype

• Experimental thinker — comfortable with iteration and failure

• Outcome-focused — measures impact in both engagement and revenue

• Bridge-builder — unites marketing, product, and community into one growth engine

• Analytics: Google Analytics, Amplitude, Mixpanel, Hotjar

• Design & Content: Figma, Canva

Experience

• Minimum of 3 year's professional experience;

• Experience in consumer growth/community marketing;

• Experience in digital marketing;

• Flexible work approach, self-motivated and organised;

Salary

• Based on Experience

Note

Only candidates that live in Lagos and within 30mins commuting of Ikeja would be considered

How to Apply

Interested and qualified candidates should send their CV to

Job Type: Full-time