Sales Executive

3 days ago


Lagos, Lagos, Nigeria Bridgemead Consulting Full time

We are recruiting on behalf of our client, a beverage manufacturer and third party retail company, for the position below:

Job Title: Sales Executive (Open Market)

Code: BMC/RG/SE/002

Location: Victoria Island, Lagos Nigeria

Work Mode: Full Time; Onsite

Work Hours: 9 am- 6 pm, Monday-Friday

Job Summary:

We are seeking a professional Sales Executive (Open Market) who will be responsible for driving sales growth, deepening market penetration, and expanding the company's presence across open market channels.

The role focuses on identifying, developing, and managing strategic wholesalers and key trade partners, ensuring consistent product availability and distribution efficiency.

The ideal candidate will combine strong field execution with a strategic approach to building long-term market control.

Key Responsibilities

  • Identify, onboard, and nurture relationships with key wholesalers and distributors who can significantly drive product sales and coverage within assigned territories.
  • Develop and execute open market sales strategies to increase product reach, optimize routes, and deliver sales volume and value targets.
  • Implement effective route-to-market plans that ensure product accessibility, pricing consistency, and stock availability across key trade zones.
  • Ensure effective product distribution and market coverage across assigned areas, maintaining adequate stock levels and ensuring product visibility.
  • Build and sustain long-term relationships with wholesalers, sub-distributors, and open market leaders to foster loyalty and repeat business.
  • Monitor competitor activities, market trends, and consumer preferences; provide actionable insights to improve sales strategies and trade execution.
  • Drive product visibility through merchandising, signage, and other trade marketing initiatives that support brand awareness in the open market.
  • Track daily and weekly performance metrics; prepare accurate reports and forecasts to inform sales planning and management decisions.
  • Work closely with marketing, logistics, and finance teams to ensure alignment in distribution planning, promotional activities, and account management.
  • Monitor sales performance of assigned wholesalers and retailers,ensuring compliance with agreed terms and driving consistent growth.
  • Other responsibilities as assigned by management.

Qualifications and Professional Experience

  • Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
  • 3 years' experience in sales, account management, or trade marketing.
  • Experience in open market or distributor sales within the FMCG or beverage industry;
  • Experience with premium spirits or alcoholic beverages is a plus.

Core Skills and Functions

  • Strong negotiation, persuasion, and closing skills.
  • Excellent verbal communication
  • Excellent relationship-building and stakeholder management skills.
  • Proven track record of exceeding sales targets and growing accounts.
  • Strategic thinking and ability to identify growth opportunities.
  • Ability to work independently and prioritise tasks.
  • Strong presentation and product demonstration skills.
  • In-depth understanding of open market sales and distribution systems.
  • Knowledge of competitive market dynamics within the premium spirits sector.
  • Familiarity with CRM tools and data reporting systems.
  • Managing brand activations, events, and promotions.
  • Knowledge of wholesaler and retailer trade dynamics
  • Familiarity with route-to-market and territory management.

General Conditions

  • Remuneration: N400,000

Job Type: Full-time

Pay: ₦400,000.00 per month


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