content marketer
3 days ago
Job Summary
The Content Marketer is responsible for developing and publishing engaging, informative, and high-quality content, articles, notifications and scripts for various platforms and purposes in various formats.
Job requirements
- BSc in Marketing, English, Journalism, or relevant field
- Experience with inbound marketing techniques.
- Proven work experience as a copywriter, technical content writer, or similar role.
- Experience creating strong, engaging content that converts.
- Demonstrated excellence in writing, proofreading, and editing.
- Excellent research, organisational, and time management skills.
- Strong listening and communication skills.
- Capacity to work independently and collaboratively.
- Familiarity with SEO and PR best practices.
Job responsibilities
- Coordinate with marketing and design teams to illustrate articles.
- Create and publish email and push notifications content.
- Create blog posts and newspaper publications.
- Edit and proofread written pieces before publication.
- Write, review, edit, and update content for company websites, blogs, marketing/sales materials, and social media platforms.
- Manage the distribution/publishing of content in various formats to all relevant social channels as and when necessary.
- Collaborate with external partners to ensure the publishing of brand articles for PR purposes, etc.
- Conduct research and interviews to understand current trends, developments, and perceptions about the subject matter, and contextualise findings.
- Collaborate with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
- Assist the creative team with the design of promotional materials.
- Measure web traffic to content, including conversion and bounce rates.
- Conduct keyword research and use SEO guidelines to optimise content.
- Suggest new ways to promote company offerings and reach consumers.
Job Type: Full-time
Pay: ₦150,000.00 per month
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