Digital Marketing Lead

3 days ago


Ikeja Lagos Nigeria Casafina Development Full time ₦1,200,000 - ₦3,600,000 per year

The ideal candidate will be responsiblefor growing revenue through digital media through designing and executingmarketing campaigns. After campaigns have been launched, you will extract andanalyze data across multiple channels.  Responsibilities Lead the Brand Communications Team to continually enhance brand image, increase brand/products awareness across all communications and media actions on all channels, including online and social mediaActs as Brand spokesperson with media relations, formulates and implements public relations strategies, selects and manages communications with external agencies and develop media marketing strategiesManeuver digital marketing campaigns through all areas of the project life cycleClearly understand and implement digital marketing campaigns which fit client needsProvide analytical reporting of campaigns to stakeholdersCreate and implement short/mid/long -term (as may be demanded from time to time) communication strategy for the BrandProvide support to the Sales Team through advertisements, media, partnerships and relationship marketing: all geared towards creating funnels for the Marketing TeamGenerate agreed sales leads through ads/campaigns etc to the Sales TeamFollow up with leads generated to Sales to determine follow up actions, adjustments of strategies etc  Produce monthly, quarterly and yearly commercial calendar plan for the Brand and productsCreate content in collaboration with product managers, vet contents created by product managers or others before use/printOther task as may be assigned by the COO from time to time RequirementsQualificationsBachelor's degree or equivalentFluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)Experience with SEO and SEM Strong written, verbal and collaboration skills


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