Brand Manager

As the Brand Manager, in a very close collaboration with CHANEL Paris team, you will be responsible for adapting and executing strategies on the markets to build the CHANEL brand equity, drive sales, and create memorable experiences for our clients. Strong commercial accumen and a result oriented mindset, with hands-on sales execution, driving market share growth and maintaining customer relationship is a key aspect of this role.

You will lead the brand development and lead cross-functional teams
(marketing, learning, digital, sales managers) to ensure the right implementation of the brand strategy in all expertise's and ensure success of our brand in the highly competitive luxury market.

Main Missions:

1. Adapt and Implement Marketing Strategies

• Adapt and execute integrated marketing plans shared by CHANEL Paris team to promote

product launches, seasonal campaigns, and brand initiatives.

• Negotiate and implement trade plan with local retailers

• Lead the local production of marketing campaigns elements according to brand guidelines,

while monitoring the allocated budget

• Utilize data-driven insights to optimize marketing strategies and drive ROI.

• Define marketing objectives and KPIs with CHANEL Paris Team in alignment with the brand's

vision and business goals.

• Conduct thorough market research and competitive analysis to identify market trends and

opportunities.

2. Brand equity, communication, and distribution strategy

• Ensure consistent brand messaging and visual identity into the brick-and-mortar distribution

and across all channels

• Build and implement the media plan in close collaboration with Paris team

• Oversee the brand's presence across digital and traditional media platforms.

• Follow and reports local opportunities or new supports to communicate.

• Identify and propose to CHANEL Paris opportunities for Public Relations, local influencer

according to the objectives and guidelines shared by the brand

• Identify new market opportunities including new point of sales or emerging distribution

channels, build the business case for the brand, and lead local project execution

3. Event Management and Product Launches

• Plan and execute luxurious events and product launches that generate buzz and elevate the

brand's image.

• Coordinate with PR and events teams to secure media coverage and celebrity/influencer

partnerships.

• Develop immersive event experiences that align with the brand's values and aesthetics.

• Analyze the impact of events on brand visibility and customer engagement.

4. Budget Management and Forecasting

• Forecast product novelties and merchandising elements in line with marketing strategies and

recommendations shared by Paris and consistent with point of sales

• Co-build with Paris APD Budget (3 times per year), then manage, follow, and respect budgets

for marketing campaigns, events, and other promotional activities validated by Paris Team

• Communicate Wholesale and Sell-Out performances monthly, perform business analysis and

action plans. Be pro-active in building & following Sell-in, Wholesale and Sell-out targets

• Conduct ROI analysis and adjust spending to optimize investments effectiveness.

5. Foster partnership with retailers and lead commercial strategy

• Ensure the implementation of brand initiatives, secure optimal positioning and promotion at

the point of sale by acting as the key liaison between the brand and retail partners.

• Define and optimize trade terms in partnership with Paris team, and lead local commercial

negotiations

• Monitor retailers' compliance with commercial agreements and collaborate with the Paris

team to validate annual payment terms.

6. Legal and compliance

• Control of the image of CHANEL in the area through annual assessments, share the

relevant information's (counterfeits, parallel market, judicial liquidation, etc.)

• Establishment of authorized retailer contracts control of the quality criteria of the points of

sale in accordance with the brand guidelines

Qualities and Leadership Attributes:

The ideal candidate for this role should possess a unique blend of creativity, strategic thinking, and

leadership skills. As a leader of the CHANEL team, the Brand Manager should demonstrate the

following qualities:

Strategic Mindset:
Strong analytical and problem-solving skills to make data-driven decisions and

capitalize on market trends.

Creativity:
A keen eye for aesthetics, innovative ideas, and the ability to think outside the box to find

new ways to stand out in the respect of the brand DNA and luxury standards.

Communication Mastery:
Excellent communication skills, both verbal and written, to effectively

convey the brand's story and message to the target audience.

Collaborative Approach:
A team player who fosters a positive work environment, encourages

collaboration, and values input from team members.

Passion for Luxury:
A genuine passion and understanding of the luxury industry, along with a deep

appreciation for craftsmanship, quality, and exclusivity.

Resilience:
Ability to adapt to a fast-paced and dynamic environment, handling challenges with grace

and determination.

Global Perspective:
Awareness of international markets and cultural nuances to tailor marketing

strategies for a diverse global clientele.

Brand Stewardship:
A strong sense of responsibility and dedication to safeguarding the brand's

reputation and upholding its values.