Digital Brand Manager

2 days ago

Lagos, Lagos, Nigeria Seven Up Bottling Full time ₦4,800,000 - ₦7,200,000 per year

JOB TITLE: Digital Brand Manager

JOB LOCATION: Lagos

JOB DETAILS:

  • Craft and implement a comprehensive digital marketing strategy that aligns with overall brand and business goals.
  • Identify key target audiences and tailor digital campaigns to meet their needs and behaviours.
  • Define KPIs and success metrics for digital initiatives.
  • Plan, execute, and optimize end-to-end digital marketing campaigns, social media, email marketing, content marketing, and online advertising.
  • Oversee the creation and execution of A/B tests to refine campaign strategies and optimize performance.
  • Monitor and adjust campaigns in real-time to maximize ROI and meet marketing objectives.
  • Develop and implement social media strategies to build brand awareness, engagement, and loyalty.
  • Manage content calendars for social media platforms, ensuring a consistent and on-brand voice.
  • Engage with online communities, respond to inquiries, and foster positive interactions with consumers.
  • Collaborate with the content and creative teams to produce high-quality, engaging content for digital channels.
  • Oversee the development of digital assets, including videos, graphics, blog posts, and email newsletters.
  • Ensure all content aligns with brand messaging, tone, and values.
  • Use analytics tools (e.g., Google Analytics, HubSpot, etc.) to track and report on campaign performance, website traffic, and conversion rates.
  • Conduct regular analysis to identify trends, insights, and opportunities for optimization.
  • Present findings to senior management with actionable recommendations.
  • Manage the digital marketing budget, ensuring that all initiatives are cost-effective and deliver measurable results.
  • Allocate resources efficiently across channels and campaigns to maximize impact.
  • Track expenditures and provide regular updates on budget status to leadership.

Requirements



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  • A minimum of Bachelor Degree (B.Sc.) or HND in Marketing, Business Administration or any other related field
  • 5 – 7 years of work experience, 2 of which should be a managerial role.
  • Excellent Communications Skill
  • Strong Interpersonal and People.

HOW TO APPLY
To apply for the ongoing Seven-Up Bottling Job recruitment, visit the APPLICATION PORTAL to submit your application


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