Digital Marketing Specialist

4 days ago

Lagos, Lagos, Nigeria Cleaques Full time ₦600,000 - ₦1,200,000 per year

Cleaques is seeking a highly motivated, skilful, and experienced Digital Marketing Specialist to manage its digital footprints and drive optimal engagement across all touchpoints. If that sounds like you, then let's have it

Responsibilities
:

Social Media Management:

  • Develop, implement, and manage the company's social media strategy across platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
  • Create and curate engaging content (text, images, video) tailored to each platform's audience.
  • Monitor social media channels for comments, messages, and mentions, responding promptly and fostering positive interactions with followers.
  • Track and analyse key social media metrics to measure performance, identify opportunities for improvement, and report findings.
  • Stay up to date with social media trends, tools, and best practices, ensuring the brand's social presence remains fresh and relevant.
  • Manage paid social media advertising campaigns and optimize for the best results.

Digital Media & Content Management :

  • Write clear, engaging, and persuasive copy for social media posts, blog articles, website content, newsletters, email campaigns, and other digital assets.
  • Ensure all written content aligns with the brand's voice, tone, and messaging guidelines.
  • Work closely with designers, videographers, and other team members to create cohesive content that supports the brand's storytelling and marketing goals.
  • Research and create thought-leadership content, industry-specific articles, product descriptions, and other materials to boost SEO and drive brand awareness.
  • Edit and proofread content for clarity, grammar, and style, ensuring the highest quality standards are met.

Strategy & Reporting
:

  • Develop and implement digital marketing strategies aligned with business objectives, targeting specific customer segments and personas.
  • Manage and optimize digital marketing campaigns across channels, including social media, email,
  • search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
  • Collaborate with the team to define social media goals, key performance indicators (KPIs), and campaign strategies.
  • Use analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to track the performance of social media content and campaigns, website traffic, and conversions, making adjustments as needed.
  • Provide regular reports on social media performance, website analytics, paid ads campaign effectiveness, and audience engagement.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field; a Master's degree is a plus
  • Relevant professional certifications, such as Google Analytics, HubSpot, or Facebook Blueprint
  • 3-5 years of experience in digital marketing, preferably in an agency setting.
  • Proven success in developing and executing digital marketing campaigns that drive results.
  • Strong understanding of digital marketing channels, including social media, email, search engine optimisation (SEO), and pay-per-click (PPC) advertising.
  • Experience with marketing automation platforms and customer relationship management (CRM) software.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Experience in content marketing and creation, including blog posts, social media content, and video production.

What We Offer

  • Competitive salary and performance-based incentives.
  • A dynamic and inclusive work environment.
  • Professional development opportunities and resources to stay ahead in cybersecurity.

How to Apply

To apply, send your CV and Portfolio to

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