Manager, Product Marketing

3 days ago

Lagos Nigeria avetiumconsult Full time ₦1,500,000 - ₦3,000,000 per year

Go -to -Market Strategy: Develop and execute GTM plans for new and existing products, including messaging, positioning, pricing, and launch strategies. • Market Research & Insights: Conduct competitive analysis, customer segmentation, and market trend assessments to inform product strategy. • Sales Enablement: Create sales tools, presentations, and training materials to support revenue teams in communicating product value. • Content Development: Collaborate with content and digital teams to produce product -focused collateral such as brochures, case studies, whitepapers, and videos. • Customer Advocacy: Identify and cultivate customer success stories and testimonials to support marketing campaigns. • Performance Tracking: Monitor campaign effectiveness, product adoption metrics, and customer feedback to refine marketing strategies RequirementsRequired CompetenciesDeep understanding of B2B technology markets and buyer personas.Expertise in product lifecycle management and GTM strategies.Familiarity with digital marketing channels and analytics tools.Strategic planning and execution.Exceptional written and verbal communication.Data -driven decision -making and analytical thinking.Project management and cross -functional collaboration.Proficiency in marketing automation platforms and CRM tools.Customer -centric mindset.Proactive and results -oriented.Adaptable to fast -paced, evolving environments.Strong leadership and team -building capabilities.High attention to detail and quality.

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