Group Head, Commercial Strategy, Sales Development

Job Description – Group Head, Commercial Strategy, Sales Development & MarketingReporting To: Chairman & Group CEOLocation: Lagos, NigeriaCompany: Folio Holdings (Group Operations Company)Role PurposeThe Group Head, Commercial Strategy, Sales Development & Marketing (GH–CSSM) will lead thedesign and execution of the commercial growth agenda across Folio Holdings and its subsidiaries.The role is pivotal in driving revenue generation, shaping market positioning, strengthening clientrelationships, and unlocking cross-company synergies. The GH–CSSM will ensure the group achievesits target of ₦10 billion turnover per annum through integrated strategies in sales, marketing,partnerships, brand building, and new business development.Key Responsibilities (Scope of Work)1. Strategic Commercial LeadershipDevelop and execute a 5-year commercial growth strategy for Folio Holdings and subsidiaries.Translate group-level targets into subsidiary-specific commercial roadmaps.Identify and develop new revenue streams, business models, and partnerships.Drive investor confidence by ensuring strong ROI across ventures in line with FITC's / FHL mandate.2. Sales Development & Revenue GenerationLead sales planning, pipeline management, and client acquisition strategies across all subsidiaries.Establish and oversee sales targets, pricing strategies, and performance benchmarks.Develop group-wide partnership frameworks with corporates, government agencies, diasporanetworks, and international institutions.Ensure group revenues hit ₦10bn annually, with balanced contributions across subsidiaries.3. Marketing & Brand PositioningOversee the creation of a unified brand architecture for Folio Holdings and subsidiaries.Design and implement integrated marketing campaigns (digital, traditional, experiential) to buildvisibility and capture 50M+ eyeballs across FMG and other platforms.Position Folio Africa as the group's international brand anchor.Strengthen Folio Comms' print and training reputation, linking legacy with digital innovation.4. Subsidiary-Specific Commercial PrioritiesFMG (New Media): Drive digital traffic to lifestyle magazine; monetize Miss Nigeria pageant throughsponsorships, partnerships, and licensing.FSE (Spaces): Achieve 80% occupancy in short-let properties (Asokoro & Akwa) within 12 months.CER (Clean Energy): Develop a sales pipeline for renewable energy products, focusing on institutionaland government clients.Tefan (Consulting): Expand consulting portfolio with 5 new international projects annually.1st October (Publishing): Monetize intellectual property and publishing rights through diasporamarkets.Folio Africa: Secure at least 3 international partnerships yearly for brand visibility and funding access.5. Stakeholder & Investor EngagementWork closely with the Chairman, GCEO, and FITC to align commercial performance with investmentreturns.Build trust and credibility with investors, stakeholders, and regulators.Deliver quarterly commercial reports and recommendations to the GCEOKey Deliverables₦10 billion annual turnover across the group by Year 1–2.50 million eyeballs on FMG digital platforms within 18 months.80% occupancy rate in FSE properties by end of Year 1.At least ₦2 billion sponsorship & partnerships secured across Miss Nigeria and FMG by Year 2.Launch and successfully monetize at least 3 group-wide cross-subsidiary commercial initiativesannually.Strengthen brand equity with measurable improvement in brand recognition and stakeholder trust.Key Performance Indicators (KPIs)Financial / Revenue KPIsGroup-wide revenue achievement (₦10bn turnover p.a.).Percentage of subsidiaries meeting or exceeding annual revenue targets.Sponsorship/partnership income generated.Return on investment (subsidiary ROI aligned with FITC / fhl projections).Sales & Market Development KPIsNew client acquisition numbersSales pipeline conversion rate (>35%).Cross-selling synergies achieved across subsidiaries.Marketing & Brand KPIsDigital reach: 50M impressions (FMG).Engagement rate growth (≥10% YoY).Media/brand visibility index (local & international).Operational KPIsOccupancy rate (FSE: ≥80%).New consulting mandates secured (Tefan: ≥5 annually).Number of international partnerships secured (≥3 per annum).Leadership & People KPIsTeam satisfaction and retention (≥85%).Building and leading a commercial team of high performers across subsidiaries.Candidate ProfileProven track record (10+ years) in commercial strategy, sales, and marketing within media, lifestyle,property, or consulting industries.Strong leadership skills with ability to unify multiple subsidiaries under one commercial vision.Evidence of driving revenue growth, market expansion, and brand equity at scale.High-level negotiation and stakeholder management experience.Entrepreneurial mindset with data-driven decision-making.