Digital Marketing Specialist

3 days ago

Lagos, Lagos, Nigeria Showlove Technologies Full time ₦30,000 - ₦60,000 per year

What we are looking for:

Showlove is looking for an experienced Digital Marketing Specialist to join our marketing team. Qualified applicants will have direct SEO and PPC experience and ecommerce or B2C experience, as well as a broad understanding of digital marketing principles. This is a mid-to-senior level, not a junior or entry-level position.

The Digital Marketing Specialist is expected to be an advocate and go-to expert for a wide range of digital marketing-related activities, projects and initiatives spanning SEO (On-site, Off-site, Technical and Content), PPC, and Paid Social.

This person must be comfortable executing multi level digital marketing campaigns across various software products with core focus on engagement and conversion, as well as rolling up her or his sleeves to bring strategic recommendations to life in partnership with copy- design- and code-focused counterparts.

He or she will also be a core driver within the Showlove team and its digital marketing policies, best practices, and offerings.

Responsibilities:

  • Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients
  • Craft and manage PPC campaigns in Google Adwords, LinkedIn, Facebook and Twitter, and other relevant platforms
  • Define content development, syndication, distribution, and link-building strategies
  • Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
  • Analyze and translate data from web analytics into actionable plans
  • Advise on SEO best practices
  • Create digital marketing plans and discuss them with the internal team and management.
  • Work with internal team to ensure that UX, design, development, content strategy is contributing to Showlove's overall digital marketing goals and plans.
  • Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
  • Manage digital advertising budget and spend, including bid management
  • Execute bid changes based on pacing and performance
  • Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
  • Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
  • Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders.
  • Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
  • Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals.
  • Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients' digital ecosystems
  • Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects.
  • Ensure alignment between paid search and organic search strategies.

About Showlove:

Showlove is a social payments company making it simple and fun for Africans to request, give and receive digital gifts and cash, regardless of location, currency or cultural differences. Based in Lagos Nigeria, our mission is to help Africans become happier and simplifying the process of giving and receiving across the entire continent.

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