Buyer Acquisition

4 days ago

Lagos, Lagos, Nigeria Arya Marketplace Full time $30,000 - $60,000 per year

Job Title: Buyer Acquisition & Growth Marketing Specialist (Full-Stack)

Location:
Remote (Nigeria preferred; familiarity with Ghana, Togo, and Cameroon markets is a bonus)

Type:
Full-time

Reports to:
Founder/CEO

Role Overview

Arya Marketplace is building a B2B platform to connect West Africa's informal manufacturers and traders to cross-border buyers. We are hiring a
Buyer Acquisition & Growth Marketing Specialist (Full-Stack)
— a hybrid role that combines
buyer acquisition strategy, digital marketing execution, and hands-on content creation.

This is a startup-critical position where you'll own the entire buyer funnel: from
Ad campaigns → Content Creation → WhatsApp engagement → Transactions.

Key Responsibilities

Buyer Acquisition

  • Design and manage
    WhatsApp-based onboarding funnels
    to recruit and manage buyer groups.
  • Collaborate with agents and partners to identify
    retailer/reseller clusters
    in Nigeria, Ghana, Cameroon, and Togo.
  • Develop
    country playbooks
    for buyer acquisition, onboarding, and repeat purchase growth.
  • Profile sellers, showcase products, and build
    trust with buyers
    through testimonials and transparent communication.

Digital Marketing

  • Run and optimize campaigns across
    Facebook, Instagram, TikTok, YouTube, and Google
    .
  • Manage
    email, WhatsApp, and SMS automation flows
    for lead nurturing.
  • Track
    CAC, ROI, and conversion rates
    , reporting weekly in simple dashboards.
  • Localize marketing messages across English and French markets.

Content Creation

  • Create and publish content —
    posts, videos, reels, and stories
    — using tools like Canva, CapCut, or by managing freelancers.
  • Capture and share
    Aba-made products, seller stories, and buyer success cases
    .
  • Adapt creative for both
    brand-building (awareness)
    and
    conversion (sales)
    campaigns.

Key Requirements

  • 3–5 years of experience in
    growth marketing, digital campaigns, or B2B sales acquisition
    (preferably in trade/e-commerce).
  • Proven ability to
    design funnels and run ads that convert buyers
    .
  • Hands-on content creation skills (visuals, short-form video, copywriting).
  • Proficiency in
    Meta Ads Manager, WhatsApp Business, Canva, Mailchimp, Analytical Tools
    .
  • Deep understanding of
    SME buyer psychology
    in West Africa.
  • Fluent in English; French proficiency or experience managing French-language ads is a strong plus.
  • Comfortable working in a
    fast-paced startup
    with limited resources.

Ideal Background

  • Marketing, communications, or business development background.
  • Track record of
    growing buyer/user bases
    in emerging markets.
  • Familiarity with West African retail and wholesale trading ecosystems.

Why Join Arya?

This role gives you the chance to directly shape how African B2B trade moves online. You'll be building campaigns and content that not only drive growth but also change how millions of traders buy and sell across borders.

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