Digital Marketing Manager

4 days ago

Lekki, Lagos, Nigeria THE PR SAGE AGENCY Full time ₦1,200,000 - ₦3,600,000 per year

Position: Digital Marketing Manager

Location: Hybrid (Lekki, Lagos)

Employment Type: Full-Time

Starting Salary: 100,000 NGN

As a Digital Marketing Manager at The PR Sage, you will be responsible for managing and executing comprehensive digital marketing campaigns that align with our goals. The ideal candidate will have a proven track record in digital marketing, particularly within PR, and will develop strategies to increase brand awareness and drive growth. This role requires both strategic thinking and hands-on execution, with a commitment to continuous learning and innovation.

Key Responsibilities

Social Media Marketing & Management

  • Plan, execute and manage social media content across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
  • Analyze performance metrics to optimize social media strategy and engagement.
  • Collaborate with the content and design team to ensure high-quality, on-brand content.
  • Stay up-to-date with the latest social media trends and implement them creatively for our brand and clients.

Ad Campaign Management

  • Design and manage high-performing ad campaigns on Facebook, Instagram, and TikTok.
  • Monitor and optimize ad performance for better reach, engagement, and conversions.
  • Use data-driven insights to improve ad targeting and reduce cost-per-lead.
  • Ensure ads are visually engaging and aligned with the brand's tone and messaging.

Email Marketing & Copywriting

  • Craft compelling email marketing campaigns and manage drip campaigns for lead nurturing.
  • Write persuasive copy for social media, blogs, and landing pages that resonate with target audiences.
  • Personalize outreach messages for better engagement and conversion.

Cold Outreach & Lead Generation

  • Conduct targeted cold outreach via email and social media to generate new leads.
  • Build and maintain a strong database of potential clients and follow up with leads consistently.

Requirements & Qualifications

  • Proven experience in digital marketing and managing social media campaigns.
  • Strong knowledge of social media platforms and running paid ads (Facebook, Instagram, TikTok).
  • Experience with email marketing, copywriting, and content creation.
  • Excellent analytical skills with the ability to interpret data and optimize strategies for better results.
  • Strong communication skills and a customer-first approach to client relationships.
  • Ability to work independently, manage multiple projects, and meet deadlines.

Preferred Skills

  • Familiarity with CRM tools for managing outreach and tracking leads.
  • Experience in brand management and client acquisition.
  • Knowledge of SEO and performance marketing.
  • Strong understanding of marketing funnels and sales strategies.

Why Join The PR Sage?

Be part of a growing, innovative team that's passionate about creating results-driven marketing strategies.

Work in a flexible, hybrid environment with room for creativity and growth.

Collaborate with a diverse team on exciting projects for a wide range of industries.

Build your career in digital marketing while working with some of the most creative minds in the industry.

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