Head of Sales

2 days ago

Lagos, Lagos, Nigeria Globe broadcasting and communications limited Full time ₦600,000 - ₦1,200,000 per year

Head of Sales & Marketing – Wazobia Cosmetics (FMCG)

Location: Lagos, Nigeria (Lagos, Nigeria (with nationwide travel as required)

Employment Type: Full-time

About Wazobia Cosmetics

Wazobia Cosmetics is a fast-growing FMCG brand in Nigeria, specializing in high-quality beauty and personal care products tailored to local consumers. As we expand, we seek an experienced and strategic Head of Sales & Marketing to drive market penetration, increase brand awareness, and accelerate revenue growth.

Role Overview

The Head of Sales & Marketing will be responsible for developing and executing strategies to drive sales, grow the brand, and expand market presence across all states in Nigeria. While the company already manages direct retailer relationships, this role will focus on identifying and developing new market opportunities, leading sales growth initiatives, and building a powerful brand presence.

Responsibilities

Develop and implement sales strategy to increase revenue and market shares

⁠Identify and develop new sales channels including modern trade distributors, wholesales and re commerce platforms

⁠Develop marketing strategy to strengthen brand positioning and consumer engagement

⁠Identify and develop new market, regions and customers segments across Nigeria

⁠Lead and build a high performing sales and marketing team across Nigeria

Key Requirements

Experience: 10+ years in sales and marketing, preferably in FMCG, cosmetics, or beauty brands.

Industry Knowledge: Deep understanding of the Nigerian retail, distribution, and consumer market.

Sales & Marketing Expertise: Proven track record in driving revenue growth and market penetration.

Leadership Skills: Strong ability to lead sales teams and marketing professionals.

Strategic Thinking: Ability to identify new market opportunities and develop go-to-market strategies.

Negotiation & Relationship Management: Experience in handling key accounts, retailers, and distributors.

Digital Marketing Acumen: Familiarity with social media, influencer marketing, and e-commerce growth strategies.

Data-Driven Decision-Making: Strong analytical skills to measure performance and adjust strategies accordingly.

Distributor connection is a plus.

Must reside in Lagos

Preferred Qualifications

Bachelor's or Master's degree in Business, Marketing, or a related field. Experience in beauty, cosmetics, or personal care FMCG is a strong advantage.

Proven success in launching and scaling brands in competitive markets.

Why Join Wazobia Cosmetics?

Lead the sales and marketing strategy for a fast-growing, consumer-driven brand.

Work in a dynamic, high-impact role with the opportunity to shape market expansion.

Be at the forefront of an exciting and innovative FMCG company.

How to Apply

Interested candidates should send their resume and a cover letter to [] with the subject line "Head of Sales & Marketing – Wazobia Cosmetics."

Job Type: Full-time

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