Marketing specialist

About the Company

A leading legacy
Broker-Dealer firm
with over
50 years of continuous operation
in the Nigerian financial market. The firm is fully licensed by the
Securities and Exchange Commission (SEC)
and the
Nigerian Exchange Group (NGX)
, offering a full suite of investment, brokerage, and advisory services to
High-Net-Worth Individuals (HNIs)
, institutions, and retail investors.

Role Overview

The Marketing Specialist will be a
strategic, commercial, and data-driven leader
responsible for designing and executing an end-to-end marketing strategy that drives revenue growth, expands market share, and strengthens the firm's 50-year legacy brand.

This role requires someone with
deep experience marketing regulated financial products
in the Nigerian market, combining traditional financial marketing discipline with modern digital and analytics-led approaches.

Key Responsibilities1. Strategy & Leadership

• Develop and implement a holistic, data-driven marketing strategy aligned with the firm's long-term business objectives.
• Lead, mentor, and manage the marketing team, fostering a culture of innovation, high performance, and compliance.
• Partner with the CEO/MD and executive leadership to ensure marketing efforts directly support sales and revenue targets across all business lines (brokerage, asset management, advisory).
• Manage the annual marketing budget and ensure optimal ROI on all marketing initiatives.

2. Product Marketing & Sales Enablement

• Understand and clearly articulate the Customer Value Proposition (CVP) for core financial products (equities, fixed income, mutual funds, corporate finance offerings).
• Develop high-impact sales enablement tools (pitch decks, presentations, case studies, training materials) to support Sales and Business Development teams.
• Lead market research to identify new customer segments, emerging trends, and competitor activities to guide product development and market-entry strategies.
• Drive thought leadership initiatives to position the firm as a respected expert in the Nigerian capital market.

3. Brand Management & Communications

• Custodian of the firm's legacy brand—ensuring consistency, compliance, and a strong corporate reputation across all communication channels.
• Oversee Public Relations (PR) and corporate communications, manage media relationships, and serve as an internal spokesperson when required.
• Develop and manage crisis communication strategies in collaboration with Legal and Compliance teams.

4. Digital & Performance Marketing

• Lead the digital transformation of the firm's marketing efforts, including website development, SEO/SEM, social media, and email marketing—all within regulatory guidelines.
• Design and manage digital lead-generation campaigns targeted at HNIs, Institutional, and Retail clients.
• Use CRM and marketing analytics tools (e.g., Salesforce, HubSpot) to track campaign performance, conversion rates, and customer behavior—providing insights to leadership for decision-making.

5. Compliance & Regulatory Adherence

• Ensure 100% compliance with all SEC, NGX, and other regulatory guidelines governing marketing, advertising, and public communications.
• Collaborate closely with Legal and Compliance to review and approve all external-facing materials before publication.

Required Qualifications & Experience

• 2–5+ years
  of progressive marketing experience, including marketing leadership responsibilities.
• Mandatory:
  Proven experience in financial services (Broker-Dealer, Investment Bank, Asset Management, or Commercial Bank) with demonstrated success marketing and selling regulated financial products to HNI, Retail, and Institutional clients.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• An MBA or professional certification (CIM, SEC-sponsored individual status) is a strong advantage.
• Strong knowledge of the Nigerian capital market and regulatory environment.
• Competence in digital marketing, lead generation, and marketing automation (CRM tools like Salesforce or HubSpot).
• Exceptional leadership, communication, negotiation, and presentation skills.