Marketing and Brand Manager

3 days ago

Lekki, Lagos, Nigeria US based Law Firm Full time ₦900,000 - ₦1,200,000 per year

Position Summary

The Marketing & Brand Manager is responsible for developing and executing strategic marketing initiatives that enhance brand visibility, drive customer engagement, and support business growth. This role combines creativity with analytical thinking to position the company as a market leader through effective brand storytelling, digital marketing, advertising, and communications management.

Key Responsibilities

  1. Brand Strategy & Management

Develop and implement a comprehensive brand strategy that aligns with the company's vision and goals.

Ensure consistent brand identity and messaging across all platforms and communication channels.

Conduct periodic brand audits to evaluate perception, performance, and competitive positioning.

Manage brand assets, including visual identity, tone of voice, and content standards.

  1. Marketing Strategy & Campaigns

Design and execute integrated marketing campaigns across digital, social, print, and traditional channels.

Develop and manage the annual marketing calendar, budget, and KPIs.

Oversee the creation of compelling marketing materials, advertisements, and promotional content.

Monitor campaign performance, analyze data, and prepare regular reports on ROI and engagement.

  1. Digital Marketing & Online Presence

Lead digital marketing initiatives including social media, SEO, SEM, email marketing, and website management.

Grow and engage online communities to strengthen brand loyalty and awareness.

Collaborate with creative and technical teams to optimize website and social media performance.

  1. Market Research & Insights

Conduct market research to identify trends, audience preferences, and competitive activity.

Translate insights into actionable strategies to improve marketing effectiveness.

  1. Partnerships & Public Relations

Build strategic partnerships with influencers, media, and relevant organizations to enhance brand exposure.

Manage PR efforts, press releases, media relations, and brand events.

Represent the company at exhibitions, trade shows, and promotional events.

  1. Team Leadership & Collaboration

Lead, mentor, and inspire the marketing team to deliver on key objectives.

Collaborate cross-functionally with sales, operations, and product teams to align marketing with business goals.

Qualifications

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

Minimum of 7–10 years of progressive experience in marketing, brand management, or communications.

Proven experience in digital marketing, campaign management, and brand positioning.

Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, Meta Business Suite, etc.).

Excellent written and verbal communication skills.

Creative thinker with strong project management and leadership abilities.

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