Market Services Coordinator, Digital Campaign Management

4 days ago

Nigeria First Bank of Nigeria Full time ₦1,500,000 - ₦3,000,000 per year
Description

DUTIES & RESPONSIBILITIES

  • Support development of Digital Marketing strategy
  • Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives 
  • Demonstrate Subject Matter Expert (SME) for all engagement with campaign management vendors
  • Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
  • Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
  • Work with Content Development team and external agencies to develop digital campaign contents
  • Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
  • Oversee campaign execution and manage performance against agreed campaign activity and platforms 
  • Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
  • Develop social media strategy and implement social media plan/initiatives
  • Work with the Strategic Planning Lead to develop social media KPIs & Metrics
  • Develop and manage guidelines for social strategies for FirstBank's products
  • Coordinate activities of the Social Media Armies
  • Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
  • Oversee development of social media messaging calendars and monitor calendar execution
  • Monitor social media performance and develop action plan for continuous improvement
  • Leverage digital trends and innovations

Job Requirements

Education

  • Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
  • Professional Diploma in Digital Marketing will be an added advantage or the relevant

Experience

  • 7+ years' experience in marketing communications with at least 3 years' experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage 
  • Work experience in a Digital Lab, FCMG, Telecoms industry will be an added advantage

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