Marketing Strategist

About MVG Entertainment

MVG Entertainment is a next-generation music and creative company building the future of culture through world-class talent, storytelling, and strategy. We develop artists and ideas with global potential crafting bold rollouts, striking visuals, and meaningful moments that resonate across continents.

Every project under MVG is executed with precision and heart blending creativity, discipline, and innovation to set new standards in music and visual storytelling. More than a label, MVG is a creative movement built to inspire, disrupt, and elevate.

We're Hiring: Marketing Strategist

Location: Lagos, Nigeria (Hybrid)

Type: Full-Time

Role Overview

MVG Entertainment is looking for a bold, culture-driven Marketing Strategist to lead the next wave of storytelling across our artists, events, and brand ecosystem.

This role is for someone who lives online and understands how moments move culture — blending analytics with creativity to craft campaigns that convert attention into real impact.

Reports To

Head of Label / CEO

Key Responsibilities

• Develop and execute disruptive marketing strategies for artist rollouts, live events, and brand campaigns.
• Track trends in music, youth culture, and digital media to keep MVG ahead of the curve.
• Collaborate with artists, creative teams, and external partners to build stories that travel — from Lagos to the world.
• Manage cross-platform campaigns (TikTok, Instagram, X/Twitter, YouTube) including influencer activations and paid media.
• Oversee PR, brand partnerships, and event promotions that amplify artist visibility.
• Analyze campaign performance and translate data into actionable growth insights.
• Maintain marketing calendars, rollout timelines, and budgets for precision execution.
• Drive community-building efforts around MVG artists and content — turning fans into loyal supporters.

Key Performance Indicators (KPIs)

• Growth in artist and label engagement across DSPs and socials.
• Increase in streaming, follower, and conversion metrics.
• Consistent on-time campaign delivery within budget.
• High-impact PR placements and playlist inclusions.
• Tangible ROI from ads, influencer pushes, and collaborations.

Skills & Qualifications

• Deep understanding of entertainment marketing, digital strategy, and brand storytelling.
• Proven ability to design and manage creative campaigns from concept to execution.
• Strong knowledge of analytics and performance tools (Chartmetric, Meta Ads Manager, TikTok Ads, YouTube Studio, Mailchimp, Canva, etc.).
• Excellent communication skills — able to bridge artists, executives, and creatives.
• Bachelor's degree in Marketing, Communications, Media, or related field.
• Experience in music or youth-culture-focused brands is a major plus.

Culture Fit

We move fast, think global, and create with purpose.

You should be plugged into the pulse of African music, fashion, and pop culture — someone who can turn ideas into viral, data-driven moments that shape the conversation.

Our Mission

MVG Entertainment is building the future of African music — a creator-first ecosystem that merges culture and commerce.

As Marketing Strategist, you'll help craft the stories, rollouts, and campaigns that introduce our talent to the world.

Employment Details

Location: Lagos, Nigeria

Type: Full-Time (Hybrid or On-site)

Compensation: Competitive, commensurate with experience

How to Apply: Send your CV and cover letter to with the subject line "Marketing Strategist Application"

Job Type: Full-time

Ability to commute/relocate:

• Lagos: Reliably commute or planning to relocate before starting work (Preferred)

Location:

• Lagos (Preferred)

Work Location: Remote