Chief Marketing Officer

Job Description: Chief Marketing Officer (CMO)

Company: ChamsCorps

Location:Victoria Island, Lagos

Position Type:Full-Time, Executive

About CC

CC is a leading indigenous fintech company at a pivotal stage of its evolution. Our mission is to transition into the foremost digital technology company in Africa, building the future of commerce, finance, and digital inclusion across the continent. We are positioned for rapid growth and are seeking a transformative marketing leader to architect this next chapter.

Position Overview:

We are seeking a strategic and results-oriented Chief Marketing Officer (CMO) to define and lead our global marketing vision. This is a foundational executive role with the mandate to build and scale the entire marketing function. The successful candidate will be responsible for crafting a powerful brand narrative, driving data-led customer acquisition, and establishing market leadership as we expand our digital ecosystem.

You will translate our innovative technology solutions into compelling value propositions that resonate with a diverse set of stakeholders, including consumers, enterprises, partners, and investors.

Key Responsibilities:

1. Corporate & Marketing Strategy:

* Develop and execute a comprehensive, data-driven global marketing and communications strategy, fully aligned with corporate objectives and key results (OKRs).

* Serve as a key member of the executive leadership team, providing strategic input on overall company direction, product roadmap, and capital allocation.

* Define and refine market positioning, target segments, and Ideal Customer Profiles (ICPs) to establish a dominant and differentiated market presence.

1. Growth Marketing & Revenue Operations:

* Own the marketing P&L, managing a multi-million Naira budget with rigorous focus on Return on Investment (ROI) and efficient Customer Acquisition Cost (CAC).

* Architect, implement, and scale integrated, multi-channel marketing campaigns across digital platforms including Paid Social, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content, affiliate marketing, and strategic partnerships.

* Champion a culture of continuous testing, measurement, and optimization to maximize marketing efficiency and scalability.

1. Brand Stewardship & Corporate Communications:

* Elevate the CC brand to build unparalleled trust, authority, and emotional connection within the digital and financial services landscape.

* Oversee all corporate communications, public relations, and executive thought leadership strategies to enhance our profile and reputation.

* Act as the corporate spokesperson when required and manage crisis communications with integrity and strategic foresight.

1. Product & Go-to-Market (GTM) Strategy:

* Lead the end-to-end go-to-market (GTM) strategy for all new product launches and feature releases.

* Develop clear, compelling messaging and value propositions that demystify complex technology and fintech solutions for target audiences.

* Create high-impact sales enablement tools, collateral, and training programs to drive commercial team effectiveness.

1. Customer Lifecycle Management:

* Design and optimize the end-to-end customer journey, from initial awareness to loyal advocacy.

* Develop and implement data-led lifecycle marketing programs (email, push, in-app) to boost customer activation, engagement, and retention, thereby maximizing Lifetime Value (LTV).

1. Organizational Leadership & Talent Development:

* Build, mentor, and lead a high-performance marketing organization encompassing growth, brand, content, and product marketing functions.

* Foster a collaborative culture of excellence, data-driven decision-making, and agile execution.

1. Marketing Analytics & Performance Intelligence:

* Establish a robust marketing analytics and reporting framework to track, analyze, and communicate key performance indicators (KPIs) to the executive team and board.

* Leverage advanced analytics tools (e.g., Google Analytics 4, CRM platforms like Salesforce) to derive actionable business insights and inform strategic decisions.

Qualifications & Experience

Essential Criteria:

* A minimum of 12 years of progressive marketing leadership experience, with at least 5 years in a senior executive role (VP Marketing or CMO) within a high-growth fintech, SaaS, or digital services environment.

* A demonstrable track record of building and scaling marketing functions from the ground up, with proven success in driving user acquisition and market penetration.

* Deep, hands-on expertise in performance marketing and managing significant budgets with a proven ability to optimize CAC and demonstrate clear ROI.

* Experience navigating the regulatory, compliance, and reputational complexities inherent in marketing financial products and services.

* Exceptional leadership and people management skills, with a history of recruiting, mentoring, and inspiring top-tier marketing talent.

* Superior communication and storytelling abilities, capable of articulating a compelling vision to internal teams, external partners, and the investment community.

Preferred Qualifications:

* Proven experience in planning and executing international market expansion within Africa.

* An established network within the African fintech, technology, and venture capital ecosystems.

* Direct experience contributing to fundraising rounds and forming strategic partnerships.

* Expertise in modern marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.

Compensation & Benefits

* Compensation: A highly competitive executive compensation package comprising a substantial base salary, performance-linked bonuses, and significant equity participation.

* Strategic Impact: A seat at the leadership table with the autonomy to shape the company's future and market trajectory.

* Career Growth: Unparalleled opportunity for professional development as we scale into a pan-African digital leader.

* Benefits: A comprehensive benefits package in line with our company structure, including health insurance, pension, and other perks.

* Culture: A dynamic, collaborative, and mission-oriented work environment at the forefront of Africa's digital revolution.