Digital Marketing Specialist
4 days ago
Digital Marketing Specialist
Location: Lagos, Nigeria (Hybrid)
Experience Required: Minimum 5 years in B2B SaaS Technology marketing
About the Role
Wragby, a multi-cloud technology company, is seeking a highly skilled Senior Digital Marketing Specialist to drive our multi-channel digital strategy and demand generation efforts across all our office regions. This role requires a data-driven marketer who understands the dynamics of B2B SaaS, cloud, and enterprise technology, and can translate strategy into measurable business growth.
Key Responsibilities
· Develop and execute digital marketing strategies that generate high-quality sales leads and strengthen Wragby's brand presence.
· Plan and optimize multi-channel campaigns across paid media (LinkedIn, Google Ads), organic social, SEO/SEM, content syndication, and email.
· Manage the marketing automation lifecycle (nurture flows, scoring, and integrations).
· Own SEO strategy from keyword research, content optimization, backlinks, and analytics.
· Manage website content, updates and conversion optimization through UX improvements and landing page A/B testing.
· Collaborate with business and technical teams to deliver account-based marketing (ABM) campaigns targeting enterprise clients.
· Track, analyze, and report campaign ROI to guide decision-making.
· Execute thought leadership campaigns across digital platforms
· Stay updated on emerging trends in AI-driven marketing, Martech tools, and SaaS marketing best practices.
Requirements
· Bachelor's degree in marketing, Business, Communications, or related field.
· 5 years of hands-on digital marketing experience, preferably in B2B SaaS or enterprise technology solutions.
· Strong expertise in SEO, SEM, Google Analytics, Meta Ads, LinkedIn Ads, and Marketing Automation platforms (HubSpot, Zoho, or similar).
· Proven experience with lead generation and pipeline contribution in a B2B context.
· Hands-on knowledge of marketing software, web analytics and CMS tools such as WordPress
· Excellent copywriting and storytelling skills for tech audiences.
· Strong management and analytical skills with a result-oriented mindset.
· Familiarity with multi-cloud, SaaS, or enterprise IT ecosystems is a plus.
Apply Now:
Send your CV to using the job role as the subject.
Application deadline: 31st October 2025
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