Sales Marketing Manager

Marketing and Lead Generation:

•⁠ ⁠Drive collaboration with internal stakeholders to develop plans for adapting existing

portfolios to new business opportunities.

•⁠ ⁠Drive new technologies to enhance business portfolio and optimize business processes.

•⁠ ⁠Drive product research initiatives to understand future impacts on product offerings.

•⁠ ⁠Endorse demand creation strategies and new product service offerings to improve revenue

streams and meet market demands.

•⁠ ⁠Establish business development strategies to ensure alignment with overall organizational

strategy.

•⁠ ⁠Formalize new business agreements/strategic partnerships with identified partners, suppliers

and vendors.

•⁠ ⁠Formulate targets and Key Performance Indicators (KPIs) aligned with business development

strategies.

•⁠ ⁠Guide business development research reports on potential revenue streams and business

threats.

•⁠ ⁠Lead collaboration with internal stakeholders to identify opportunities for portfolio

enhancement.

•⁠ ⁠Lead development of business intelligence frameworks to improve data analytic, predictive

modelling and market assessments.

•⁠ ⁠Lead discussions on business research with organization's stakeholders.

•⁠ ⁠Lead identification of opportunities to optimize business processes.

•⁠ ⁠Lead local or regional team discussions to finalize decisions on business development.

•⁠ ⁠Lead new business opportunity initiatives based on business network feedback and

economic landscape.

•⁠ ⁠Lead new business ventures and plan approaches and market entries.

•⁠ ⁠Lead relationship building with industry players and develop strategies to leverage network

for business opportunities and partnerships.

•⁠ ⁠Research and identify new business opportunities - including new markets, growth areas,

trends, customers, partnerships, products and services - or new ways of reaching existing markets

•⁠ ⁠Engage with prospective customers, providing information and guidance on the company

products/services

•⁠ ⁠Foster and develop relationships with customers/clients

•⁠ ⁠Understand the needs of customers and be able to respond effectively with a plan of how to

meet these.

•⁠ ⁠Think strategically - seeing the bigger picture and setting aims and objectives in order to

develop and improve the business.

•⁠ ⁠Work strategically - carrying out necessary planning in order to implement operational

changes.

•⁠ ⁠Have a good understanding of the businesses' products and services and be able to advise

other Business Development staff about them.

•⁠ ⁠Ensure staff are on board throughout the organization, and understand the need for change

and what is required of them

•⁠ ⁠Discuss promotional strategy and activities with the marketing department

•⁠ ⁠Liaise with the finance team and other department as appropriate

•⁠ ⁠Seek ways of improving the way the business operates.

•⁠ ⁠Attend seminars, conferences and events where appropriate

•⁠ ⁠Keep abreast of trends and changes in the business world.

Sales and Enrollment Conversion:

•⁠ ⁠Plan sales campaigns

•⁠ ⁠Create a sales pipeline

•⁠ ⁠Negotiate pricing with customers in some cases

•⁠ ⁠Increase sales of the business

•⁠ ⁠Carry out sales forecasts and analysis and present your findings to senior management/the

board of directors

•⁠ ⁠Develop the business sales and marketing strategy.

•⁠ ⁠Analyze market trends and identify areas for improvement

•⁠ ⁠Compare current sales numbers to desired quotas, delegating sales and marketing tasks

among team members and meeting with upper management to discuss their progress.

•⁠ ⁠Develop new sales areas and improve sales through various methods

•⁠ ⁠Setting goals for the business development team and developing strategies to meet those

goals

•⁠ ⁠Research the latest in the business industry and creating new opportunities to expand

business

Relationship Management and Networking:

•⁠ ⁠Build strategic business partnerships and maintain strong relationships with educational

institutions, agents, and other stakeholders in the travelling and logistic industry.

•⁠ ⁠Attend relevant conferences, fairs, and events to network and establish connections with

potential partners and clients.

•⁠ ⁠Collaborate with the admissions team to ensure a smooth transition from lead generation to

the enrollment process.

•⁠ ⁠Provide regular feedback to the marketing and admissions teams based on market insights

and prospective student interactions.

•⁠ ⁠Collaborate with business development team to ensure requirements are met, such as sales

numbers and profit goals

•⁠ ⁠Train members of Business Development team to improve sales goals and meet

expectations. (internal and external training).

Reporting and Analysis:

•⁠ ⁠Track and analyze key performance indicators (KPIs), such as leads generated, conversion

rates, and revenue generated.

•⁠ ⁠Prepare sales reports, forecasts, and presentations for management review.

•⁠ ⁠Identify areas for improvement and propose strategies to optimize the sales process and

enhance business growth.