senior copywriter

Reporting to: Creative Director

Industry: Advertising and Marketing

WHO WE ARE

Image & Time is a full-service Creative and Advertising agency. Our goal is to innovate and build the future in collaboration with our clients and partners. We do this by leveraging Design Thinking and employing a human-centered process.

We are wired to think big. To tackle challenges and proffer solutions that make this world a better place. We are dedicated to crafting transformative ideas that get our clients to the future first. Our network and global presence put us in a great position to deliver optimum results for our customers.

We are seeking team members who share our passion for excellent work.

JOB DESCRIPTION

We are hiring a Senior Copywriter who combines creative excellence with strategic intelligence. You understand brand storytelling, you write with purpose, and you can shape narratives across traditional, digital, emerging, and interactive platforms.

This role requires a writer who understands modern consumer behavior, platform-native storytelling, data-driven messaging, and the responsible use of AI-assisted creativity.

You will work closely with the Creative Director, Designers, Strategists, and clients to bring powerful ideas to life, ensuring consistency, clarity, and impact across the brand ecosystem.

If you thrive in fast-paced creative environments and love inspiring others, this role is for you.

KEY RESPONSIBILITIES (BESIDES BEING AWESOME)

Creative & Strategic Writing

• Conceptualize and develop high-impact ideas that align with brand strategy.
• Write original copy, campaign lines, scripts, slogans, long/short-form content, and brand stories.
• Master and adapt multiple brand voices with consistency.
• Write for emerging formats: reels, TikTok scripts, motion graphics, micro-copy, interactive content, and podcast scripts.
• Shape language and tone across all marketing materials: emails, banners, brochures, websites, social content, and ads.

Content Execution & Collaboration

• Partner with Designers to create visually enriched storytelling using images, charts, motion elements, and prototypes.
• Edit, review, and fact-check content produced by Junior Copywriters or other contributors.
• Conduct interviews with clients, industry experts, and internal teams to generate insight-driven content.
• Collaborate on concept development and pitch presentations.

AI-Aware, Not AI-Dependent Writing

• Use AI tools ethically to support ideation, research, and drafting.
• Ensure all final content is human-crafted, original, context-aware, and brand-safe.
• Supervise AI-generated materials to ensure accuracy, tone, and strategic alignment.

Data-Driven and Platform-Native Storytelling

• Apply advanced SEO practices, including semantic and intent-based optimization.
• Use content performance insights from analytics tools (GA4, dashboards, A/B tests) to refine messaging.
• Understand platform-native storytelling across TikTok, Instagram Reels, LinkedIn, YouTube Shorts, and long-form channels.

Brand Systems & Documentation

• Develop or maintain brand voice systems, tone guides, and messaging frameworks.
• Produce weekly/monthly content reports, outlining performance, insights, and recommendations.
• Maintain quality control and ensure brand consistency across all deliverables.

Inclusive & Responsible Copywriting

• Write copy that is accessible, inclusive, culturally sensitive, and globally aware.
• Ensure content is compliant, risk-aware, and reputation-safe in fast-changing environments.
• Write original copy, campaign lines, scripts, slogans, long/short-form content, and brand stories.
• Master and adapt multiple brand voices with consistency.
• Write for emerging formats: reels, TikTok scripts, motion graphics, micro-copy, interactive content, and podcast scripts.
• Shape language and tone across all marketing materials: emails, banners, brochures, websites, social content, and ads.

Who You Are

• A conceptual thinker and storyteller with strong creative judgment.
• A self-starter who can manage multiple tasks and deadlines without sacrificing quality.
• Curious, proactive, tech-savvy, and familiar with modern creative tools (Figma, Notion, Asana, Miro, Airtable).
• Collaborative, inspiring, and capable of elevating the creative output of the team.
• Someone who blends brain + heart,strategy + imagination for world-class creative work.

QUALIFICATIONS

• 4–7 years proven experience as a Copywriter or Senior Copywriter in a creative, advertising, or digital agency.
• Bachelor's degree in English, Mass Communication, Journalism, Creative Writing, Marketing, or a related field (or equivalent experience).
• Strong portfolio showcasing conceptual thinking, storytelling, and multi-platform campaign work.
• Exceptional writing, editing, ideation, and storytelling skills across digital, print, social, video, and emerging content formats.
• Ability to judge creative concepts and collaborate effectively with designers, strategists, and clients.
• Deep understanding of platform-native content (TikTok, Reels, YouTube Shorts, LinkedIn, etc.).
• Strong knowledge of SEO principles, semantic optimization, and content performance analytics.
• Familiarity with AI-assisted creative tools (ChatGPT, Claude, Jasper, etc.) for ethical productivity, while ensuring human-led final output.
• Proficiency with modern collaboration tools: Slack, Miro, Google Workspace, etc.
• Strong presentation, communication, and client-facing skills; ability to pitch ideas clearly.
• Highly organized, able to manage multiple projects and deliver high-quality work under tight deadlines.
• Ability to mentor junior writers and contribute to a high-performing creative environment.
• Commitment to inclusive, accessible, and culturally aware storytelling.
• Bonus: Experience with UX writing, product microcopy, podcast scripting, motion scripts, or writing for tech/lifestyle/entertainment brands.

WHY YOU'LL LOVE WORKING WITH US

• Work on innovative projects with ambitious clients.
• Collaborate with a talented cross-functional creative team.
• Create work that influences culture and drives real business results.
• Grow in an environment that values excellence, experimentation, and continuous learning.

Job Types: Full-time, Permanent

Education:

• Undergraduate (Required)

Experience:

• Creative, advertising, or digital agency: 4 years (Required)