Sr. Brand Manager

6 days ago

Lagos Nigeria LOCNGALAG Ornua Full time $60,000 - $120,000 per year


JOB TITLE: Senior Brand Manager - Nigeria

REPORTS TO: General Manager - Nigeria

Location: Lagos, Nigeria

Company Background

 Ornua is a dairy co-operative which sells dairy products on behalf of its members, Ireland's dairy processors and, in turn, Irish dairy farmers. It is Ireland's largest exporter of Irish dairy products, exporting to 110 countries worldwide. Headquartered in Dublin, Ornua has annualized sales of over €3.5 billion and a global team of 3,000 employees.

Ornua is structured across two divisions: Ornua Foods and Ornua Ingredients. We operate from 10 business units worldwide, including 16 production facilities, and have sales and marketing teams working in-market across the globe in Africa, Asia, Germany, Ireland, the Middle East, Spain, the UK, and the US.

You may know us by our brands Kerrygold, Dubliner, Pilgrim's Choice, Avantage, Forto, and BEO.

Ornua's Values

At Ornua, our Values lie at the core of everything that we do and how we behave both individually and as a business. Our five values, and their underlying behaviors, encourage    us to Seek and Embrace New Ideas, Make It Happen, Be Our True Selves, Show You Care and Achieve Great Things Together.

Ornua's Growth

At Ornua, our co-operative ethos lies at the heart of how we do business. We care passionately about driving sustainable, profitable growth, underpinned by our ambitious 'Path to Prosper' strategy. We have achieved significant growth in our core business, and we have ambitious plans for continued growth over the next five years.


WHY THIS ROLE IS VALUABLE: 

This role is responsible for developing and executing brand strategies that enhance Kerrygold's presence and market share in Nigeria, leading and supporting initiatives to unlock growth.

The role will focus on brand management, market analysis, and the implementation of marketing campaigns to drive brand growth and consumer engagement, with a strong emphasis on driving penetration and market share.

KEY AREAS OF RESPONSIBILITY:


  2. Develop and implement brand strategies that facilitate the execution of strategic growth drivers in the Nigerian market.
  3. Implementation of multi-channel marketing campaigns that include above the line, through the line, and below the line activity with a focus on increasing brand awareness and penetration among the target audience.
  4. Work with agencies to ensure optimal media mix and deliver effective and efficient media plans that drive impact, recency, and reach.
  5. Identify consumer trends, competitive landscape, and opportunities for brand growth, ensuring overall strategies are grounded in insight.
  6. Coordinate product launches and promotions, ensuring effective communication and execution across all channels.
  7. Work closely with the sales team to develop and implement strategies that drive in market sales.
  8. Manage the marketing budget, track expenses, and ensure cost-effective use of resources.
  9. Brand guardian of the Kerrygold brand in Nigeria.

KEY REQUIREMENTS:

  • BSc. MBA is an added advantage
  • Minimum of 10 years of experience in brand management, marketing, or related field.
  • Previous experience in successfully managing multinational brands within the FMCG sector in the Nigerian market.
  • Strong analytical skills and ability to interpret market data to drive growth strategies.
  • Excellent communication and writing skills.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Strong organizational skills and attention to detail.
  • Project management skills
  • Commercial experience would be an advantage.

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