Head of Marketing

2 days ago

Lagos, Lagos, Nigeria Gidijobs Full time $60,000 - $120,000 per year

Head of Marketing & Communications

Role Overview

The Head of Marketing & Communications is responsible for shaping the brand, driving marketing strategy, leading content and communication efforts, and generating measurable growth across all channels. This role combines strategic leadership with hands-on execution, building a compelling brand story, driving customer acquisition, and ensuring consistent, high-quality communication across the company.

Key Responsibilities

1. Brand Leadership

· Own and evolve the company's brand positioning, identity, and messaging.

· Ensure all external and internal communications follow a unified brand voice.

· Develop storytelling frameworks that make the brand relatable, memorable, and trusted.

2. Marketing Strategy & Growth

· Build a data-driven marketing strategy aligned with business goals.

· Lead acquisition, retention, and engagement campaigns across digital and offline channels.

· Manage performance marketing, SEO, lifecycle/CRM, and content funnels.

· Develop and track KPIs for marketing ROI, growth efficiency, and brand awareness.

3. Content & Communication

· Oversee content strategy for social media, blog, PR, email, and community.

· Build communication playbooks, press kits, and narratives for media/investor relations.

· Approve all major campaigns, messaging, and creative assets.

4. Team Leadership & Cross-Functional Collaboration

· Build and manage a high-performing marketing team (design, content, social, PR, growth).

· Collaborate with Product, Sales, Founders, and Customer Success on integrated campaigns.

· Lead creative agencies, influencers, and external partners.

5. Community, PR & Reputation Management

· Drive thought leadership through events, panel sessions, and partnerships.

· Handle press relations, reputation management, and crisis communication.

· Oversee brand perception and social listening.

6. Budgeting & Reporting

· Set and manage the marketing budget.

· Analyze and report marketing performance to leadership.

· Ensure efficient spend and high-impact initiatives.

Requirements

· 6–10+ years experience in marketing, brand, or communications roles.

· Proven leadership in high-growth startups or consumer businesses.

· Strong storytelling, brand strategy, and communication skills.

· Ability to build and scale marketing teams.

· Expertise in digital marketing, performance analytics, and content strategy.

· Experience managing agencies, influencers, and creative teams.

· Highly data-driven, strategic mindset, and comfortable with rapid execution.

Nice-to-Haves

· Experience in fintech, SaaS, or consumer finance products.

· Background in PR, brand strategy, or community building.

· Ability to represent the brand publicly (events, interviews, panels).

Job Types: Full-time, Permanent

Education:

  • Higher National Diploma (Preferred)

Experience:

  • Marketing: 6 years (Preferred)

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