Performance Marketing Specialist

About Quidax

Quidax is where money meets limitless possibilities. We're making it super easy for individuals, businesses, and fintechs in Africa to access crypto. Our goal? Providing real value for our customers today while shaping the future of money.

About the Role

We're looking for a data-driven Performance Marketing Specialist who knows how to turn paid campaigns into scalable growth. You'll own end-to-end paid marketing, from tracking setup and campaign launches to optimization across multiple markets.

This role is for someone who loves experimenting, analyzing data, and squeezing the most out of every ad dollar. You'll be a key part of our growth engine, working closely with our marketing and data teams to acquire, activate, and retain users efficiently across web and app platforms.

Key Outcomes (First 6–12 Months)

Your success will be measured by what you deliver:

• Tracking: All tracking events set up and optimized across web and app.
• Campaign Launches: Paid campaigns live in at least 4 - 6 countries.
• CAC: Achieve target Customer Acquisition Cost (CAC) within defined benchmarks.
• DAU: Drive measurable growth in Daily Active Users (DAU) and improve cost efficiency.

Optimization: Achieve 50% improvement in CAC and DAU metrics through ongoing testing and iteration.

Success Metrics / KPIs

• CAC (Customer Acquisition Cost)
• DAU (Daily Active Users)
• Campaign ROI / ROAS
• Conversion Rates (click sign-up first trade)
• Country-level profitability and performance
• Attribution accuracy and data completeness
• Revenue contribution from growth campaigns

Core Responsibilities (How You'll Win)

• Campaign Management: Plan, launch, and optimize paid campaigns across social and search platforms (Twitter, Meta, Instagram, Google, etc.).
• Tracking & Analytics: Set up and maintain tracking systems for both web and app using tools like GA4, AppsFlyer, and Tag Manager.
• Experimentation: Test countries, audiences, creatives, and messaging to discover high-performing combinations.
• Optimization: Continuously refine campaigns for CAC, DAU, and LTV improvement.
• Data Collaboration: Work closely with the Data team to measure user acquisition performance and derive actionable insights.
• Reporting: Provide clear weekly and monthly performance reports highlighting wins, learnings, and next steps.
• Cross-Functional Support: Partner with Product, Growth, and Brand Marketing to ensure paid campaigns align with funnel improvements and retention strategies.

What We're Looking For

Must-Haves

• 2 - 5 years of hands-on experience running paid marketing campaigns for crypto exchanges, wallets, or fintech apps.
• Proven experience managing full-funnel performance campaigns — from setup to optimization and remarketing.
• Strong technical ability in tracking setup (GA4, AppsFlyer, Tag Manager) and performance analytics.
• Skilled in social, display, and search ads across Meta, X (Twitter), Google, and other paid channels.
• Analytical mindset with the ability to make data-backed decisions quickly.
• Independent, goal-oriented, and comfortable managing multiple countries and budgets.

Nice-to-Haves

• Experience launching and optimizing campaigns in African markets.
• Exposure to crypto-specific marketing or acquisition strategies.
• Familiarity with funnel testing, audience segmentation, and creative experimentation at scale.

Reporting Line

You'll report directly to the VP of Marketing and collaborate closely with the Growth, Product, and Data teams.

Why Quidax

At Quidax, we're building the future of finance in Africa through crypto. You'll have the freedom to innovate, the space to lead, and the backing to build something that truly scales. If you're ready to build an engineering org that delivers excellence at scale, let's talk.

What's In It For You

When you join Quidax, you're not just taking a job — you're jumping into a community that's bold, remote-first, and building for the future. Here's what you get:

Fair Pay + Ownership

• Competitive salary based on your skills and experience; annual merit-based reviews to keep your growth visible and rewarded

Growth That's Real

• Annual performance reviews + clear promotion cycles; recognition for great work — from shoutouts to milestone rewards
• Personal development fund (courses, books, conferences); study leave so you can keep learning

Work That Works For You

• Fully remote forever + flexible working hours

Time Off That Respects Life

• Unlimited paid time off + Nigerian national holidays
• Parental, sick, compassionate, and life event leave — we show up for you

Connection That Feels Real

• Quarterly remote team hangouts + annual offsite; interest-based communities (SIGs)
• Regular engagement surveys — your voice matters
• Health & life coverage in select locations

TL;DR:

You'll do meaningful work, grow fast, and have the flexibility to live your best life — all while building something big with people who care.

Let's build the future of finance together

How to apply:

We love seeing applications that speak directly to us. It's easy for your application to get lost in a sea of generic ones, especially when we're sorting through dozens of them. So, make yours stand out Show us your personality, your passion, and why you're the perfect fit. We appreciate the effort it takes to create something thoughtful and unique.

If you make it through to the next stage, you'll likely get a pre-interview questionnaire. Think of it as a chance to show us how you'd approach the challenges we face here at Quidax. Imagine you're already part of the team and walk us through your thought process as you tackle the problems we throw your way.

What our hiring process looks like

It's a four-step process

1. First Connect (with the Recruiter) - 30 mins

Let's talk about your experience, your story, and how you might fit at Quidax.

2. Business Case Study - Timing varies

Work through a practical scenario, show us your thinking.

3. Technical Interview - mins

Show us how you solve problems, live with the team.

4. Culture Chat - mins

Get to know Quidax culture and the people you'll work with.

Stay connected with Quidax through LinkedIn and Instagram for the latest updates.