Digital Brand Assistant

Company Description

The Leisurely Life Journal is the first publication defining African taste, culture, and excellence for a global, discerning audience. We curate the soul of the continent through thoughtful storytelling, refined aesthetics, and contemporary perspectives. Our focus is to provide insights into African excellence and celebrate its diverse heritage.

Role Description

This is a hybrid role based in Lagos for a
Digital Brand Assistant
. The Digital Brand Assistant will support the founder in managing brand presence, maintaining schedule clarity, and ensuring that The Leisurely Life stays visible, warm, and engaging across digital platforms. They will manage content schedules, post timely updates, reply to comments, source visuals aligned with brand tone, and bring creative awareness to brainstorming sessions. They will help organize digital workflows, repurpose content, and maintain consistency across Instagram, LinkedIn, Substack, and emerging channels — ensuring the brand always feels thoughtfully alive.

Core Responsibilities

Digital and Founder Support

• Manage the founder's calendar, deadlines, key meetings, and priorities
• Set reminders for content, deliverables, interviews, reviews, and publishing deadlines
• Track follow-ups, pending tasks, and next conversation dates with contributors, collaborators, and partners
• Convert voice notes and emails into organized tasks and reminders
• Maintain a simple weekly dashboard of priorities, content, and key dates

Social Media Scheduling & Coordination

• Own posting schedules across Instagram, LinkedIn, Substack, Threads, YouTube
• Schedule and upload content using templates and briefing guidance
• Repurpose content across platforms in aligned formats and tone
• Monitor engagement cadence - comments, DMs, reposts and maintain brand warmth

Community Engagement

• Reply to comments and messages in a thoughtful, appropriate brand tone
• Help cultivate early brand ambassadors and engaged community clusters
• Track audience engagement and share simple insights and sentiments

Creative Content Support

• Source images, references, and visual elements aligned with brand aesthetic
• Assist in formatting carousels, story sequences, and post copy refinement
• Suggest relevant content formats based on trends (carousel, reel, thread, quote slide)

Trend & Platform Awareness

• Keep pulse on cultural, lifestyle, luxury, and social media trends
• Share weekly formats, audio trends, page behaviors, emerging creators
• Bring insights to brainstorming sessions - contribute ideas, not just notes

Digital Organization & Administration

• Keep Notion spaces, content folders, visuals, and calendars tidy and updated
• Track content status (idea → drafted → edited → scheduled → live)
• Maintain brand archives - visuals, post performance, audience insights

Qualifications

• 1–2 years in digital coordination, social media support, content scheduling, or brand/community roles
• Strong familiarity with Instagram, LinkedIn, and digital posting workflows
• Organised - able to manage schedules, timelines, and digital systems effectively
• Warm communicator - replies with clarity, intention, and brand tone awareness
• Coachable, growth-minded, and receptive to feedback
• Can repurpose content intelligently across platforms (IG to LinkedIn, Threads, etc.)
• Good taste in visual sourcing
• Comfortable with light tools: Canva, Notion, Google Suite, social schedulers
• Writes clearly and concisely i.e human, refined, and articulate
• Calm, stable energy
• Loves learning, brings ideas, notices digital trends without needing direction

Nice-to-haves

• Experience in luxury, culture, lifestyle, or editorial contexts
• Awareness of African luxury and culture spaces - contemporary & global fluent
• Can suggest simple content ideas based on observed platform behaviour
• Interested in storytelling, design references, or moodboards
• Familiar with basic analytics and post-performance dashboards

Compensation & Benefits

• Competitive compensation aligned to experience and role scope
• Hybrid structure with flexibility; Lagos-based candidates preferred
• Opportunity to move from part-time contract to retained/full-time role as we grow
• Access to media, cultural, and brand-building spaces and opportunities
• Learning and tools budget to support execution and development