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Marketing Strategist

2 weeks ago

Lagos, Lagos, Nigeria Meat Madam (The MSS Company) Full time

Job Title: Marketing Strategist

Location:

Hybrid

Employment Type:

Full-time

Company:

Meat Madam (The MSS Company)

Job Summary

Meat Madam is a fast-growing meat processing and distribution business preparing for scale. We are seeking a
data-driven Marketing Strategist

to design and execute growth-focused marketing initiatives using
digital channels, performance data, and advanced metrics analysis

.

This role goes beyond execution, it requires the ability to
analyze marketing data, extract insights, measure impact, and translate findings into strategic actions

that directly support revenue growth, customer acquisition, and long-term brand positioning.

Key Responsibilities

  • Develop and execute an end-to-end
    marketing strategy

aligned with business growth and scaling objectives.
- Plan, manage, and optimize
digital marketing campaigns

across social media, paid ads, search, email, and other digital platforms.
- Track, analyze, and interpret
marketing performance metrics

including reach, engagement, conversion rates, CAC, CLV, ROI, and funnel performance.
- Conduct
data analysis and metric evaluation

to identify trends, opportunities, gaps, and underperforming channels.
- Translate complex marketing data into
clear, actionable insights and recommendations

for management.
- Drive customer acquisition, retention, and brand awareness through insight-led campaigns.
- Perform
market research and competitor analysis

to inform positioning, pricing, and campaign strategy.
- Collaborate with sales, fulfillment, and operations teams to align marketing demand with operational capacity.
- Develop customer segmentation and targeting strategies using data-driven insights.
- Manage content, messaging, and campaign calendars to ensure brand consistency and impact.
- Plan and manage marketing budgets, ensuring efficient spend and measurable returns.
- Support expansion planning by providing
growth projections and demand insights

based on marketing data.
- Prepare regular
performance reports and dashboards

to support strategic decision-making.

Required Skills

  • Marketing strategy development
  • Digital marketing execution (social media, paid ads, email, search)
  • Data analysis and insight generation
  • Marketing metrics and KPI analysis
  • Performance marketing and ROI measurement
  • Customer acquisition and retention analytics
  • Market research and competitive analysis
  • Funnel analysis and conversion optimization
  • Budget planning and spend optimization
  • Strong analytical and critical thinking skills
  • Ability to translate data into business insights
  • Excellent communication and presentation skills
  • Proficiency in marketing analytics tools and dashboards
  • Advanced Microsoft Excel / Google Sheets
  • Ability to thrive in a fast-paced, scaling SME environment

Required Qualifications & Experience

  • Bachelor's degree in Marketing, Business, Analytics, or related field
  • 3–6 years experience in
    digital marketing, growth marketing, or performance marketing
  • Proven experience using
    data and metrics to drive marketing decisions
  • Experience in FMCG, retail, food, or scaling SMEs is an advantage

Why Join Meat Madam?

  • Strategic role with direct impact on growth and scaling
  • High visibility with leadership and decision-makers
  • Opportunity to build data-driven marketing systems from the ground up
  • Career growth aligned with business expansion

Remuneration: N150,000 - N180,000