Snr. MSA Marketing Intelligence/ Analytics Officer

4 days ago

Nigeria First Bank of Nigeria Full time ₦2,500,000 - ₦7,500,000 per year
Description

DUTIES & RESPONSIBILITIES

Develop white papers and position papers as assigned by the GH, M&CC

Provide technical support relating to research, insights and documentation on key projects as assigned by the GH, M&CC 

Data analysis and reporting: Collect, analyse, and present data on marketing campaign performance, customer behaviour, and market trends.

Develop and maintain data models, databases, dashboards, and other tools for analysing marketing data.

Data visualization: Create reports, dashboards, and visualizations to communicate insights to stakeholders.

Marketing metrics development: Establish and track key performance indicators (KPIs) to measure marketing effectiveness. 

Conduct in-depth analysis of marketing campaigns to evaluate their performance and identify areas for improvement.

Provide insights and recommendations based on data analysis to optimize marketing strategies and tactics.

Conduct market research and competitive analysis to identify opportunities and threats in the market.

Perform segmentation analysis to identify target audience and tailor marketing efforts accordingly.

Uphold data privacy and compliance standard.

Campaign optimization: Use data insights to recommend improvements to marketing campaigns and tactics.

Market research: Conduct research to identify market trends, opportunities, and challenges.

Competitor analysis: Analyse competitors' marketing strategies and performance.

Collaboration: Work with cross-functional teams, including marketing, sales, and product, to integrate data insights into marketing strategies.

Tool management: Oversee marketing analytics tools and platforms, ensuring data quality and accuracy.

Insight generation: Identify and communicate actionable insights to inform marketing decisions.

Staying up to date with industry trends and best practices in marketing analytics 

Prepare and present reports, presentation and dashboards to senior management and key stakeholders.

Conduct analysis and special projects as needed to support strategic initiatives.

Job Requirements

Education

  • Minimum Education: B.Sc. in Marketing, Analytics, or related field.

Experience

  • Minimum 5 years' experience in a marketing analytics or related role

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