Sales Operations Manager

3 days ago

Lagos, Lagos, Nigeria Elizabeth Maddeux Full time ₦1,500,000 - ₦4,500,000 per year

Job Summary

Our client, a leading chemical distribution company, is seeking to hire a Sales Operations Manager who will oversee and optimize sales processes, drive revenue growth, and strengthen market position in the construction chemical industry.

This role involves managing both B2B and B2C relationships, ensuring seamless coordination between sales, marketing, production, and logistics teams. The ideal candidate will analyze sales data, streamline operations, develop strategic business plans, and lead the sales team toward achieving organizational goals.

Job Responsibilities

  • Develop and implement comprehensive sales strategies to drive penetration and growth across corporate clients, distributors, contractors, project managers, and retail outlets.
  • Identify high-value markets, emerging opportunities, and underperforming segments to guide targeted business development initiatives.
  • Lead the development of monthly sales budgets, forecasts, and performance targets. Manage strategic relationships with distributors, wholesalers, construction firms, and key decision-makers to drive customer loyalty and repeat business.
  • Oversee negotiation of pricing, contracts, and service-level agreements to ensure profitability and competitive market positioning.
  • Support key account management activities, including site visits, product demonstrations, and technical support engagement.
  • Implement and maintain CRM best practices for tracking leads, opportunities, performance metrics, and customer communications.
  • Coordinate with production and logistics to ensure availability of stock, timely delivery, and alignment with sales forecasts.
  • Conduct in-depth market research on competitors, construction trends, pricing sensitivities, and product adoption to inform strategic plans.
  • Provide insights to the product and R&D teams on customer needs, product performance, and market feedback.
  • Lead, mentor, and motivate the sales team to meet individual and departmental KPIs.
  • Facilitate training sessions on product knowledge, sales techniques, customer relations, and negotiation skills.
  • Foster a performance-driven culture built on accountability, innovation, and continuous improvement.
  • Produce weekly, monthly, and quarterly sales performance reports with actionable insights.
  • Analyze trends and performance metrics to recommend strategic adjustments and resource allocation.

Job Requirements

  • Bachelor's degree in business admin, marketing, chemistry, chemical engineering, industrial chemistry, or any science-related field.
  • 6–8 years of progressive experience in sales operations or business development, preferably in construction chemicals or related industries.
  • Proven experience managing corporate clients (B2B) and distribution networks (B2C).
  • Strong marketing skills with a result-driven mindset.
  • Excellent communication, leadership, and negotiation abilities.
  • Proficiency in CRM tools, Microsoft Office Suite, and sales analytics software.
  • Ability to work independently and collaboratively in a fast-paced environment.

Job Type: Full-time

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