National Marketing Manager

3 days ago

Lagos Nigeria TotalDataLimited Full time ₦2,000,000 - ₦2,500,000 per year

Position Overview: We are seeking a dynamic and results -oriented National Marketing Manager to lead thestrategic marketing initiatives of our Client in the FMCG sector. The idealcandidate will have a proven track record of driving brand growth, leadinghigh -impact campaigns, and delivering measurable results. This role requires acreative, analytical, and collaborative leader with a strong understanding ofthe FMCG landscape and consumer behavior.Responsibilities•       Strategic Planning: Develop andimplement comprehensive marketing strategies to achieve national sales targets,brand growth, and market penetration.•       Brand Management: Oversee brandpositioning, ensuring alignment with company values and customer expectationswhile maintaining a competitive edge in the market.•       Campaign Development: Design andexecute innovative marketing campaigns across multiple channels (digital,traditional, and in -store) to drive consumer engagement and loyalty.•       Market Analysis: Conduct in -depthmarket research to identify trends, consumer insights, and competitivedynamics, providing actionable recommendations to the leadership team.•       Product Launches: Lead national productlaunch initiatives, including market analysis, promotional planning, andcross -functional coordination with sales, R&D, and supply chain teams.•       Team Leadership: Manage and mentor ateam of marketing professionals, fostering a culture of excellence, creativity,and accountability.•       Budget Management: Develop and managethe marketing budget, ensuring cost -effective allocation of resources tomaximize ROI.•       Stakeholder Collaboration: Work closelywith the sales, distribution, and operations teams to ensure cohesive executionof marketing plans and alignment with business objectives.•       Performance Metrics: Establish andmonitor KPIs to measure the effectiveness of marketing activities, reportingresults to senior management and making data -driven adjustments as needed.•       Digital Transformation: Leveragedigital marketing tools and analytics to enhance brand visibility and consumerengagement in the digital space. RequirementsRequirements•       Bachelor'sdegree in Marketing, Business Administration, or a related field. A master'sdegree or MBA is preferred.•       Aminimum of 10 years of progressive marketing experience in the FMCG industry,including at least 3 years in a NationalMarketing Manager or equivalent leadership role.•       Provenexpertise in brand management, market analysis, and integrated marketingcampaigns.    Strong track record of leadingsuccessful product launches and high -impact marketing initiatives.•       Exceptionalleadership and team management abilities. Strong analytical and problem -solvingskills, with proficiency in leveraging data for decision -making.•       Excellentcommunication and presentation skills, with the ability to influencestakeholders at all levels.•       Proficiencyin digital marketing platforms, tools, and analytics. Key Competencies•       Strategicthinking with the ability to translate vision into actionable plans.•       Creativityand innovation in developing marketing strategies and campaigns.•       Strongbusiness acumen and understanding of the FMCG market dynamics.•       Results -orientedmindset with a focus on driving growth and achieving objectives. BenefitsRemuneration: Opened for negotiation Mode of Work: On -site

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