Digital marketing associate

1 day ago


Lagos, Lagos, Nigeria FEDWORKS Full time

Role Description

We are seeking a Digital Marketing Associate for a full-time, hybrid role located in Lagos State, Nigeria. The Digital Marketing Associate will be responsible for planning, executing, and optimizing digital marketing campaigns to drive engagement and conversions. The Digital
Associate
is responsible for driving growth, visibility, and conversions across all digital channels. This role focuses on performance marketing, campaigns, funnels, and turning attention into measurable business results. The role requires collaboration with other departments to align business goals with effective marketing strategies.

Qualifications

  • Experience in Social Media Marketing and proficiency in creating strategies to enhance brand presence across multiple platforms
  • Strong skills in Digital Marketing, including paid advertising, SEO/SEM, and campaign management
  • Proven ability to generate and nurture leads, with expertise in Lead Generation techniques
  • Proficiency in Web Analytics tools to evaluate campaign performance and provide actionable insights
  • Excellent verbal and written communication skills
  • Ability to work collaboratively in a team and meet deadlines
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Experience with marketing tools and platforms such as Google Analytics, Hootsuite, or Mailchimp is a plus
  • Track KPIs: traffic, CAC, ROAS, conversions, retention


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