Trade Activation Manager

15 hours ago

Lagos, Lagos, Nigeria Guinness Nigeria Plc Full time ₦1,500,000 - ₦3,000,000 per year

About us

Guinness Nigeria is the world's second-largest market for Guinness, and a major part of the inspiring long history of brand Guinness. We are an iconic company in Nigeria, renowned for our high-quality brands. We also believe in enriching the communities in which we operate through investment and positive, active participation. We have a rich heritage and a great track record of growth and strong performance.

Job Purpose:

The Trade Activation Manager is responsible for driving volume and value performance within a designated sales territory by ensuring full depletion targets are met and outlet-level activation programs are flawlessly executed. This role combines frontline sales execution with retail activation expertise, ensuring that all brand initiatives, visibility standards, and commercial programs are effectively implemented across on-trade and key retail outlets.

Key Responsibilities

  • Ensure full delivery of the territory business objectives – including depletion volumes through sell-out from distributor to retail channel, market share, minimum execution standard, innovation listing and brand building activities etc.
  • Lead effective morning meetings that increase performance on all called out KPI's
  • Ensures achievement of the outlet execution standards and effective management of promotional activity in assigned outlets within territory to drive incremental depletion
  • Drive sales KPIs in the on-trade market. TAM to periodical (Quarterly) review outlet universe to ensure; optimum base number of viable and non-viable customers, call frequency per category, outlet sales performance and OAS review
  • Drive Total Retail Coverage of weighted accounts within assigned universe
  • Execute Joined Up Business Plan (JUBP) and contractual to unlock full potentials in every touch point within retail zone
  • Deliver consistently weekly business Reports (WBR) to Area Sales Manager on territory activities and competitor intelligence.
  • Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands

Key Requirements

  • A degree in Marketing, Business Administration, or a related field. NYSC completion required.
  • Minimum of 2–5 years' experience in sales, or activation roles within the beverage, FMCG, or related industry, with a basic understanding of retail and on-trade channel dynamics
  • Willingness and ability to work extensively in the field, manage a defined sales territory, and ensure outlet coverage, activation, and visibility standards are consistently delivered.
  • Familiarity with Northern Nigeria terrain with a valid driver's license.
  • Demonstrates drive to meet daily, weekly, and monthly sales/activation targets. Comfortable using reporting tools or mobile sales apps to track performance

Location: Lagos Island - Epe

Job Type: Full-time

Ability to commute/relocate:

  • Lagos: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • Are you able to work around Lekki - Epe axis of Lagos state?

Experience:

  • Territory Sales: 3 years (Required)

License/Certification:

  • Driver's license (Required)

Willingness to travel:

  • 75% (Required)

  • Trading Manager

    5 days ago

    Lagos, Lagos, Nigeria Sabi Full time ₦4,096,000 - ₦10,485,760 per year

    Now Hiring: Trading Manager (Global Commodity Markets)Location:Lagos /London, Switzerland, Dubai, or Singapore (Remote/Hybrid)Company:SabiAre you an analytically strong trading professional with deep expertise in managing commodity trading books, risk exposure, and commercial profitability? Do you excel at building trading strategies, overseeing positions,...

  • Manager, Trade

    3 days ago

    Lagos, Lagos, Nigeria Standard Bank Full time ₦120,000 - ₦240,000 per year

    Job OverviewBusiness Segment: Business & Commercial BankingLocation: NG, undefined, Lagos Mainland, Nigerian Airforce BaseJob Type: Full-timeJob Ref ID: A-0001Date Posted: 11/12/2025Job DescriptionTrade Specialist (Structured Trade & Commodity Finance) to harness and maximize existing and new business opportunities for Trade Finance in the Business and...

  • Trade Marketing Manager

    3 days ago

    Lagos, Lagos, Nigeria Ultimum Limited Full time ₦600,000 - ₦1,200,000 per year

    COMPANY PROFILEUltimum Limited is fast-growing alcoholic & non-alcoholic Beverages manufacturing company and Nigerian-based subsidiary of Union Camerounaise de Brasseries a leading Total Beverages Manufacturer with over 50 years presence and tremendous success in Cameroon; also, a proud sponsor of the 2024 African Cup of Nations (AFCON) in Abidjan. Ivory...

  • Trade Finance Manager

    5 days ago

    Lagos, Lagos, Nigeria Zowasel Full time ₦360,000 - ₦432,000 per year

    The Trade Finance Manager is responsible for overseeing all trade finance activities, including approval, disbursement, reporting, cash flow forecasting, and exposure management. The role ensures the efficient management of trade-related financial transactions, risk mitigation, and liquidity planning to support the organization's local and international...

  • Trade Marketing Manager

    3 days ago

    Lagos, Lagos, Nigeria PZ Cussons Full time ₦1,500,000 - ₦2,500,000 per year

    JOB TITLE: Trade Marketing ManagerJOB DETAILS:Lead the development of overall Categories / Channel strategy and executions towards optimizing the full potential of our brands in the different channels.Job Purpose ADVERTISEMENTCoordinate efficient execution of all BTL activities as well as manage deployment and maintenance of POS and Merchandising materials...

  • Trade Marketing Executive

    5 days ago

    Lagos, Lagos, Nigeria Givanas Group Full time ₦5,400,000 per year

    Trade Marketing Executive – Givanas CosmeticsLocation: Lagos, NigeriaIndustry: Personal/HomecareExperience Level: 4–6 yearsGivanas Cosmetics is seeking an experienced and passionate Trade Marketing Executive to strengthen our brand visibility and retail performance across Traditional Trade (TT), Modern Trade (MT), and E-commerce channels.The ideal...

  • Entry Level Trade Analyst

    3 days ago

    Lagos, Lagos, Nigeria FMR ACADEMY Full time $300,000 - $600,000 per year

    Hiring Trade AnalystEmployment Type: Full-TimeIndustry: Trade & Investment / Financial Services / Market IntelligenceLocation: Lagos, NigeriaCompensation: CompetitiveAbout the RoleWe are seeking a highly analytical and detail-oriented Trade Analyst to provide data-driven insights that support investment decisions, trade operations, and market expansion...

  • On-trade executive

    5 days ago

    Lagos, Lagos, Nigeria Jambitts Limited Full time ₦900,000 - ₦1,200,000 per year

    Locations- Lagos Mainland. Lagos Island, Portharcourt, Enugu and BeninResponsibilitiesAccountable for sales activities in the Ontrade outlets (HoReCa) which include, Hotels, Restaurants, lounges, clubs, and other related/relevant outlets in your coverage area.Daily call visits to On-trade outlets (HoReCa) in line with agreed journey plan (Minimum of 10...

  • On-trade executive

    3 days ago

    Lagos, Lagos, Nigeria Jambitts Limited Full time ₦120,000 - ₦180,000 per year

    Company DescriptionJambitts is a rapidly growing food and beverage distribution company headquartered in Lagos, Nigeria, with a strong presence in the South West, South East, South South, and Northern regions of the country. The company specializes in distributing four premium brands: Santa Alba and Patagon from Chile, along with Cavalo Branco and Imperial...

  • Trading Desk, Lagos

    3 days ago

    Lagos, Lagos, Nigeria Citi Full time

    Are you looking for a career move that will put you at the heart of a global financial institution? Then bring your skills in Trading, risk management and communication to Citi's Global Rates Team.By Joining Citi, you will become part of a global organisation whose mission is to serve as a trusted partner to our clients by responsibly providing financial...