Medical Marketing Specialist

15 hours ago

Lagos, Lagos, Nigeria Insightplus Healthcare Full time ₦1,800,000 - ₦3,600,000 per year

Company Description

InsightPlus Healthcare is committed to delivering dependable, tech-driven diagnostic and laboratory services with a strong emphasis on accuracy, trust, and customer care. With a vision to become a leading name in consistent and high-quality medical reporting, the company serves Nigeria and aims to extend its reach globally. Guided by values of customer-centric service, integrity, professionalism, continuous learning, and tech-driven excellence, InsightPlus Healthcare integrates innovation with a human touch. Supported by a team of healthcare professionals and digital innovators, the organization focuses on transforming diagnostics and preventive care through data-driven insights and cutting-edge technology.

Role Description

We are seeking an experienced and proactive Marketing Executive with a strong understanding of the hospital system and healthcare service dynamics. The ideal candidate will drive patient engagement, build corporate relationships, and increase patronage for our diagnostic centre.

Qualifications


• HND/B.Sc. in Marketing, Business Administration, or related field.


• 2–4 years of proven marketing experience (preferably in a hospital, diagnostic centre, or healthcare organization).


• Strong understanding of healthcare operations and patient referral systems.


• Excellent communication, negotiation, and relationship-building skill.

Key Responsibilities:


• Identify and pursue new business opportunities with hospitals, clinics, and corporate organizations.


• Build and maintain strong referral networks with medical professionals and institutions.


• Develop marketing strategies to grow visibility and client base.


• Conduct outreach visits and manage on-ground marketing activities.


• Monitor market trends, competitors, and opportunities within the healthcare sector.


• Prepare and submit periodic reports on marketing performance.

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