Media Services Consultant

• Develop media plans and recommendations based on client objectives, target audiences, budgets and campaign requirements.
  
• Identify appropriate traditional, digital, social, broadcast, print, outdoor and other relevant media channels.
  
• Conduct audience, market and media landscape research to inform channel selection and campaign strategy.
  
• Translate client briefs into clear media objectives, strategies, timelines, deliverables and KPIs.
  
• Recommend media opportunities, platforms and partnerships that strengthen client visibility and campaign impact.
  
• Plan, coordinate and monitor digital media campaigns across social, websites, digital publications, search and paid media channels.
  
• Work with creative and account teams to ensure digital assets meet campaign objectives, specifications, timelines and platform requirements.
  
• Support setup, optimisation and monitoring of paid digital campaigns where applicable.
  
• Monitor performance and recommend adjustments to improve reach, engagement, traffic, conversions and other agreed outcomes.
  
• Stay current with changes in digital platforms, algorithms, audience behaviour, advertising formats and emerging opportunities.
  
• ​Coordinate media buying, booking, placement and scheduling in line with approved media plans and budgets.
  
• Source, evaluate and maintain relationships with media houses, publishers, platforms, influencers and other media vendors.
  
• Obtain and compare media rates, packages, inventory and commercial opportunities.
  
• Coordinate placements and ensure agreed deliverables are executed accurately and within approved timelines.
  
• Track media spend, placements, deliverables and documentation and escalate discrepancies promptly.
  
• Support negotiations with media vendors and contribute to securing favourable rates, value-adds and placement opportunities.
  
• Support media outreach and relationship-building activities for client campaigns and corporate communications programmes.
  
• Identify relevant journalists, editors, publications, broadcasters, digital platforms and other media stakeholders.
  
• Support press release distribution, media pitching, interview opportunities, media monitoring and coverage tracking.
  
• Maintain an up-to-date media database and record of relevant media contacts and opportunities.
  
• Monitor relevant conversations and emerging media opportunities that may benefit clients.
  
• Conduct daily and periodic monitoring of client coverage across traditional and digital media channels.
  
• Track reach, impressions, engagement, sentiment, share of voice, traffic, conversions and other relevant metrics.
  
• Prepare clear and timely media performance reports, dashboards and campaign summaries.
  
• Analyse campaign results against agreed KPIs and identify trends, gaps, risks and opportunities.
  
• Translate media data into practical recommendations for future campaigns and client outcomes.
  
• Work closely with account and client service teams to understand client businesses, priorities, audiences and communication objectives.
  
• Participate in client meetings, strategy sessions, campaign reviews, pitches and presentations where required.
  
• Respond promptly and professionally to client media-related requests and follow through on agreed deliverables.
  
• Communicate timelines, dependencies, risks and required client inputs clearly.
  
• Maintain accurate records of client briefs, media plans, approvals, campaign activity, reports and correspondence.
  
• Coordinate with Brands & Corporate, Creative Services, Digital PR, Public Affairs and other relevant company teams to deliver integrated campaigns.
  
• Develop campaign timelines, media schedules and execution trackers.
  
• Identify execution risks early and escalate issues with appropriate recommendations.
  
• Ensure media deliverables meet agreed quality standards, client requirements and the company's processes.
  
• Contribute to new business pitches, proposals, tenders and strategic presentations by developing media strategies and recommendations.
  
• Identify potential media-led opportunities within existing and prospective client accounts.
  
• Support development of new media products, packages and commercial opportunities.
  
• Contribute to revenue growth through additional media services, campaign extensions and cross-selling opportunities.
  
• Continuously build knowledge of the media, advertising, digital marketing, PR and communications landscape.
  
• Monitor competitor activity, industry developments, emerging media platforms and audience behaviour.
  
• Participate actively in the company's learning and development activities.
  
• Carry out other duties reasonably assigned by Management in line with the requirements of the role.
  

Requirements

• Bachelor’s degree in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Communications, Media Studies, Business Administration or a related discipline. Relevant professional qualification or certification in media, advertising, digital marketing, communications or public relations is an advantage.
  
• At least 5-7 years of relevant experience in media services, media planning/buying, digital marketing, advertising, PR, communications or a related client-service environment.
  
• Demonstrable experience supporting or managing media campaigns across digital and/or traditional channels.
  
• Experience working with media vendors, publishers, platforms, agencies or corporate clients is preferred.
  
• Working knowledge of digital analytics, social media analytics and campaign reporting tools.
  
• Strong proficiency in Microsoft Office/Google Workspace; familiarity with media buying, monitoring, social media management, analytics, advertising or CRM platforms is an advantage
  

• Google Analytics and digital reporting tools.
  
• Meta Ads Manager and other paid social advertising platforms.
  
• Google Ads and search advertising fundamentals.
  
• Social media management and scheduling platforms.
  
• SEO and digital audience analytics.
  
• Media monitoring and social listening tools.
  
• Excel/Google Sheets for campaign reporting and analysis.
  
• Understanding of reach, impressions, CPM, CPC, CTR, engagement, conversion and ROI.