Marketing Officer
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We are seeking a
driven and results-oriented Marketing Officer to support the
growth of the client company by identifying new business opportunities,
expanding client acquisition channels, and strengthening partnerships.
The ideal candidate
will play a key role in increasing sales and Transaction count, Client relationship,
and building long-term relationships with clients, Businesses, and corporate
partners.
Key
Responsibilities
Business Growth
& Lead Generation
- Identify and pursue new business
opportunities to increase sales of Bank product.
- Develop and implement strategies to
promote Sales and increase daily transaction.
- Generate and convert leads through
marketing, outreach, and networking activities.
Client &
Relationship Management
- Identify and recruit new customers for savings, loans, and other banking products.
- Mobilize deposits from individuals, groups, and businesses.
- Generate loan leads and support the loan application process.
- Achieve monthly and annual marketing and business growth targets.
Marketing and Promotion
- Promote the bank's products and services through direct marketing activities.
- Organize community outreach programs, market campaigns, and promotional events.
- Develop strategies to increase brand awareness and market penetration.
- Distribute marketing materials and educate potential customers on available products.
Sales &
Reporting
- Meet and exceed monthly and quarterly
enrollment targets.
- Prepare regular reports on sales
activities, performance, and market feedback.
- Maintain accurate records of leads and
conversions using CRM tools.
- Build and maintain strong relationships with customers
- Respond to customer inquiries and provide product information
- Conduct follow up visits to ensure customer satisfaction and retention
- Resolve customer compliants and escalate issues when necessary
- Monitor market trends and competitor activities.
- Identify new business opportunities and customer needs.
- Provide feedback and recommendations to management on market developments
Requirements
Qualifications and Requirements
- Bachelor's degree or HND in Marketing, Business Administration, Banking and Finance, Economics, or a related field.
- Minimum of 1–3 years of experience in marketing, sales, or business development, preferably in banking or financial services.
- Strong communication, negotiation, and interpersonal skills.
- Good knowledge of microfinance products and services.
- Ability to meet targets and work under pressure.
- Proficiency in Microsoft Office applications.
- Strong networking and customer relationship management skills.
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