Head of Media Sales

Head of Media Sales

Location:
Lagos, Nigeria (Hybrid / On-site) Employment Type: Full-time, Senior Manager level Reports To: Chief Executive Officer Compensation: Competitive Base Salary + Uncapped Performance-Based Commission Role Overview We are seeking an established advertising sales professional with an active network of brand advertisers, media buying agencies and marketing decision-makers in Nigeria. We are looking for a proven media sales closer who can leverage existing commercial relationships to secure advertising bookings from the outset. The successful candidate must be able to open doors, access existing advertising budgets, pitch our inventory, negotiate commercial terms and close paid advertising campaigns within their first few weeks. Your primary responsibility is to convert your existing industry relationships into immediate and recurring advertising revenue.

Key Responsibilities
A. Immediate Revenue Generation
• Leverage existing relationships with brands and media buying agencies to secure advertising campaigns.
• Identify and access existing advertising budgets that can be allocated to our digital video inventory.
• Drive new advertising bookings and meet aggressive monthly and quarterly gross revenue targets.
• Prioritize opportunities with short sales cycles and immediate revenue potential.
• Establish a consistent pipeline of new and repeat advertising business. B. Agency Relationship Management
• Activate existing relationships with leading Nigerian media planning and buying agencies.
• Secure Tentz’s inclusion in agency media plans, advertising proposals and media buying considerations.
• Develop commercial relationships with agency directors, media planners, investment leads and digital media buyers.
• Pursue recurring agency billings and long-term media buying relationships.
• Target leading agencies including MediaReach OMD, PHD Nigeria, Starcom, Algorithm Media, Dentsu and other relevant agencies. C. Direct Brand Acquisition
• Pitch directly to Brand Managers, Heads of Marketing, Marketing Directors and CMOs.
• Acquire advertising commitments from brands across FMCG, Fintech, Banking, Telecommunications, Alcoholic Beverages, E-commerce and other high-spend categories.
• Develop direct relationships with advertisers seeking access to African entertainment audiences.
• Secure brand sponsorships, campaign partnerships, branded content opportunities and recurring advertising commitments. D. Commercial Packaging and Sales
• Package advertising inventory into compelling commercial offerings.
• Develop commercial proposals, media plans, pitch decks and customized advertising.
• Work with leadership to develop competitive rate cards, pricing structures and advertising packages. E. Deal Execution and Revenue Collection
• Own the entire sales cycle, from prospecting and pitching through negotiation, contracting, billing and payment collection.
• Ensure advertising commitments translate into signed agreements and actual cash collections.
• Maintain strong relationships with clients to encourage repeat bookings and account expansion.
• Coordinate with internal teams to ensure successful campaign delivery and advertiser satisfaction. F. Commercial Intelligence and Reporting
• Maintain a structured sales pipeline and provide weekly commercial performance reports.
• Track booked revenue, collected revenue, outstanding invoices, pipeline value and conversion rates.
• Monitor competitor pricing, agency buying trends and advertising market developments.
• Provide recommendations on inventory pricing, packaging and commercial strategy. Requirements and Qualifications Existing Advertising Network
• An active and demonstrable network of media buying agencies, media planners, brand managers and marketing decision-makers in Nigeria.
• Existing relationships that can be activated immediately to generate commercial opportunities for Tentz.
• Ability to secure introductory meetings and commercial conversations without relying on company-generated leads. Proven Revenue Generation
• Minimum 5 years of relevant advertising, digital media or media sales experience within the Nigerian market.
• Documented evidence of personally closing significant advertising deals and consistently achieving revenue targets.
• Demonstrable experience converting existing commercial relationships into paid advertising campaigns.
• A track record of managing high-value accounts and securing repeat advertising business. Industry Knowledge
• Strong understanding of Nigeria’s advertising ecosystem, including media planning, media buying, agency commission structures, CPMs, impressions, reach and digital campaign measurement.
• Experience selling digital advertising, online video, streaming, television, branded content or comparable media inventory.
• Familiarity with ARCON regulations and advertising compliance requirements. Commercial and Negotiation Skills
• Exceptional pitching, presentation and negotiation abilities.
• Strong commercial judgment and an understanding of advertising margins, pricing, prepayment structures and credit management.
• Ability to independently prepare proposals, negotiate contracts and close deals.
• Strong communication, relationship management and account development skills. Personal Attributes
• Highly driven, commercially aggressive and results-oriented.
• A natural relationship builder and confident negotiator.
• Comfortable operating in a fast-paced startup environment.
• Self-directed, resourceful and accountable for measurable outcomes.
• Motivated by performance-based compensation and uncapped earning potential. Compensation and Benefits
• Competitive fixed monthly salary.
• Uncapped commission tied directly to advertising revenue collected.
• Additional performance-based quarterly bonuses for exceeding agreed revenue targets.
• Commission structures and revenue targets will be agreed upon during the recruitment process. Who Should Apply? This opportunity is best suited to an established advertising sales professional who already has strong commercial relationships across Nigeria’s advertising ecosystem. You should be someone who can confidently identify five to ten existing brand or agency relationships, activate those relationships immediately and convert them into advertising business. If you have spent years building relationships with advertisers and media buying agencies, and you know how to turn those relationships into revenue, we want to hear from you. This is an opportunity to take an early leadership position in the commercial growth of an emerging African entertainment and digital advertising platform.