Marketer

8 hours ago
Lagos, Lagos State, Nigeria Leadway Full-time
Company Description Leadway is one of Nigeria’s foremost non-banking financial services providers, known for strong customer focus, operational excellence, and solid business performance. As a holding company, Leadway’s businesses span insurance (life and non-life), pension fund administration, health management, asset management, and wills and trusts management services. Its associate companies include Leadway Assurance, Leadway Pensure, Leadway Health, Leadway Capital and Trusts, Leadway Asset Management, Leadway Properties and Investments, Ankara (HMO Côte d’Ivoire), and Leadwayassurance (Côte d’Ivoire). Leadway serves both individual and corporate clients across key sectors such as construction, manufacturing, oil and gas, shipping, aviation, government agencies, and other public institutions. Team members join a growing, diversified financial services group with opportunities to contribute to impactful solutions across multiple industries. Role Description This is a full-time Marketer role based in Lagos, structured as a hybrid position with both in-office and work-from-home flexibility. The Marketer will develop and execute marketing campaigns to promote Leadway’s financial products and services across multiple channels. Daily responsibilities include prospecting, campaign planning, content development, and coordination with sales and product teams to align messaging. The role involves lead generation, presentation, and customer engagement. The Marketer will also support events, partnerships, and digital initiatives that strengthen Leadway’s presence in target markets. Qualifications
• Strong marketing fundamentals, including campaign planning, market research, and audience segmentation.
• Experience with digital marketing tools and channels (e.g., social media, email marketing, web analytics, paid advertising).
• Ability to create and refine marketing messages and content in collaboration with internal teams.
• Solid data analysis skills to interpret performance metrics and translate insights into actionable recommendations.
• Excellent written and verbal communication skills, with attention to detail and consistent brand tone.
• Proven ability to collaborate cross-functionally with sales, product, and customer service teams.
• Strong organizational and time management skills, with the capacity to manage multiple campaigns and deadlines.
• Bachelor’s degree or HND in Marketing, Business, Communications, or a related field; relevant professional certifications are an advantage.
• Experience in financial services or insurance marketing is beneficial but not mandatory.
• Comfort working in a hybrid environment and using digital collaboration tools to coordinate with colleagues in Lagos and across locations.

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